Topshop is a popular fashion retailer based in the United Kingdom that has gained a loyal customer base and a reputation for offering trendy and fashionable clothing at affordable prices. Despite its success, Topshop faces competition from a number of other retailers in the fashion industry, both on a global and local scale. In this essay, we will analyze some of the top competitors of Topshop and discuss how these companies compare to Topshop in terms of their product offerings, pricing, and market strategies.
One major global competitor of Topshop is H&M, a Swedish fashion retailer that has stores in over 60 countries. H&M is known for offering a wide range of clothing, including casual wear, formal wear, and active wear, at affordable prices. Like Topshop, H&M places a strong emphasis on staying up-to-date with the latest fashion trends and offering a large selection of clothing styles. However, H&M has a larger global presence than Topshop, with stores in many countries where Topshop does not have a presence.
Another global competitor of Topshop is Zara, a Spanish fashion retailer that is known for its fast fashion business model. Zara is able to quickly adapt to changing fashion trends and produce new clothing styles, which allows them to attract customers who are looking for the latest fashion trends. Zara also has a larger global presence than Topshop, with stores in over 90 countries.
In the United Kingdom, Topshop also faces competition from other domestic fashion retailers such as ASOS and Boohoo. ASOS is an online fashion retailer that offers a wide range of clothing and accessories at affordable prices. ASOS has a strong presence in the United Kingdom and has a large customer base among young adults. Boohoo is another online fashion retailer based in the United Kingdom that has a similar target market as Topshop, offering trendy and fashionable clothing at affordable prices.
In terms of pricing, Topshop is generally in line with its competitors, offering affordable clothing options for its target market of young adults. However, H&M and Zara may offer slightly lower prices due to their larger scale and lower overhead costs. ASOS and Boohoo also offer competitive prices due to their online business model, which allows them to have lower overhead costs compared to physical stores.
Overall, Topshop is a strong competitor in the fashion industry, with a loyal customer base and a reputation for offering trendy and fashionable clothing at affordable prices. However, it faces competition from a number of other retailers, both on a global and domestic scale, who offer similar product offerings and pricing. To stay competitive, Topshop will need to continue to adapt to changing fashion trends and offer a strong customer experience.
A comparative case analysis of Zara and Topshop Company (500 Words)
The next 5 questions will be about price ranges and if price is a deciding factor to the shoppers that would affect their purchasing behavior. The company sells merchandise and services through its department stores and website, jcp. The questions can be divided into 3 subsets. Indirect competitors are those who have similar products, but at a lower price, as the case of Amazon, Target, and Wal-Mart Macys Inc's Competitiveness, 2017. This paper will identify different types of analysis used by marketers to find out product positioning, competitive positioning, customer perceptions and distribution-channel analysis. There might be possible recession and people are less likely to spend money on trendy items Topshop have in store, given the current weaknesses of currency, Topshop is not the bargain it used to be. Topshop is a fashion store that has around 300 stores in the UK, and over 100 in international places.
Frequencies will be computed in percentage and results will be presented through graphs, tables and textual arrangements. A study of the Toyota Production Syste. It continues to headline in nearly every While many other retailers belatedly copy the latest look,Topshop frequently sets trends of its own. It's not only a platform that they see to view their products and to sell but a way for them to befriend their audience. Most of the merchandise are made suited for only the younger demographic and few of the ad campaigns are not eye catching enough.
This high level of promotion has meant consumers now expect clothes to be on special offer for longer periods. However these stores have different ways of advertising and ways they use each of their social media channels to attract their target market. Product review sites are plentiful and so are writers. The company provides design, production, distribution, and sales, through an extensive retail network. Topshop is known for aiming for Indie style fashion and being peculiar with its clothing to stand out from other competitors.
22 Competitor Analysis Topshops primary competitors are New Look River Island
On product manufacturing basis, Zara strategizes by manufacturing majority of their clothes in Spain and Portugal unlike many other top brands, which outsource them to Asian counties such as China and India. They compete as they are targeting the consumers aged 18 to 35. Productivity Press , 187. The social media team controls all the networks they have, Twitter, Instagram, Inside-Out blog and Facebook. This followed international expansion where the company opened several other stores around the world. They search current famous trends and ask from consumers what they actually want as compared to predicting future trends. Victoria's secret is a brand that has fantastic marketing campaigns, the best known form is the annual fashion show Their marketing strategy is interesting.
The company was founded in 2000 and is based in London, U. Well, this fashion retailer is Zara, a subsidiary of Inditex Corporations located centrally in La Coruna, Spain. This is one way that they market to their customers, using Primark fans to promote their look to their audience to bring up their ratings and sales in stores. Fast Fashion: Response to Changes in the Fashion Industry. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. These two leading fashion retailers have their own unique business model and have made huge impact in the fashion market industry.
RETAIL SCIENCE UK: Competitor Analysis Topshop V H&M V Primark
In 1990, Coors Brewing introduced Coors Rocky Mountain Spring Water. Well are you trying to start a business, settle your debt, expand your existing one, need money to purchase supplies. These two leading fashion retailers have their own unique business model and have made huge impact in the fashion market industry. The legal and trading standards would be compromised as a result of Brexit as the amount we pay would change www. Fast Fashion: Response to Changes in the Fashion Industry. All three deal withpublicisingthe content, communicating with customers via Twitter and promoting the brand. This analysis will look into these innovations and how they are applied to the world of fashion, and more specifically the operations of Zara.
. The group can be divided into two sub-groups of shoppers, for example, 50 loyal shoppers of Zara and the other 50 shoppers of Topshop. As well as the Product Market Analysis In 1873, Adolph Coors and Jacob Schueler, both German immigrants established Golden, Colorado brewery. By 1989, the company had ninety-eight retail shops and production facilitates distributed around Spain. This is successful for them as a brand as many of their customers are very young and are not seen to brandloyal so do not feel the need to keep hold of their clothes for a long period of time and therefore can throw them away once they have been worn onceto twice.
Topshop falls higher up in terms of both qua Political If Brexit goes through then despite Topshop being a British company, they have stores across Europe. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. It has become a high street retail phenomenon, enjoying a huge growth in sales and creating a distinctive personality with an individual brand mix. In the end, the data to be gathered will be tallied by the researcher and will be encoded in the computer. For example, 5 questions relating to how the shoppers are influenced by the products and Bibliography: Hansen, Suzy.
It reflects a high quality because using sexy girls is risky since the dose of erotism can lower the quality of the site, so the site reflects elitism and high quality. Zara is famous for developing cut price interpretations of catwalk styles and getting them into its stores with breathtaking speed. Business of Fashion Case Study Competition. It involves the process they go through to come to a decision that fulfils their needs based on emotional and physical factors. There are a few problems with the marketing and advertising of this product.
Topshop: latest news, analysis and trading updates
In 1880, Coors bought out his partner and became the sole owner of Coors Brewing Company. These customers, when they 5. The questions can be divided into 3 subsets. Operations Management 8th ed. The company is said to be global, however it has a presence only in few countries worldwide.