The Army Crew Team case, written by Professor Jim Collins and presented in his book "Good to Great," is a study of how one team was able to significantly improve their performance through the implementation of the "Hedgehog Concept," a management strategy based on the idea of focusing on what the team does best and doing it with extreme dedication.
The Army Crew Team in the case study was a group of rowers who were struggling to achieve their goals. Despite having talented individuals and a dedicated coach, the team was unable to consistently win races and was often outperformed by other teams.
The team's coach, Denny, realized that in order to turn the team around, he needed to focus on finding their unique advantage and developing it to the highest level. He implemented the Hedgehog Concept, which involved identifying the team's core competencies and using them to their full potential.
One of the key components of the Hedgehog Concept is the "Three Circles" model, which involves identifying the team's passion, their economic engine, and their capabilities. The team's passion is their driving force, the thing that motivates them and keeps them going. The economic engine is the financial resources that the team has at its disposal, including funding and sponsorships. The capabilities are the skills and talents that the team possesses, as well as their equipment and resources.
By identifying these three key components and aligning them with the team's goals, Denny was able to focus the team's efforts and resources on what they did best. He also implemented a number of other strategies, such as setting clear goals and expectations, establishing a strong team culture, and providing regular feedback and support to team members.
As a result of these efforts, the Army Crew Team was able to significantly improve their performance and begin consistently winning races. They became one of the top teams in the country, and Denny's leadership and management strategies became a model for other coaches and teams to follow.
In conclusion, the Army Crew Team case demonstrates the power of the Hedgehog Concept and the importance of focusing on a team's core competencies in order to achieve success. By aligning the team's passion, economic engine, and capabilities with their goals, Denny was able to turn the team around and lead them to greatness.
The Army Crew casestudy
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The Army Crew Team Case Analysis
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