Sunsilk is a brand of hair care products that is known for its high-quality shampoos, conditioners, and other styling products. One of the main targets for Sunsilk shampoo is women who are looking for a product that will help them achieve healthy, beautiful hair.
There are a number of different Sunsilk shampoos available, each of which is formulated to address specific hair care needs. For example, there is a Sunsilk shampoo for dry and damaged hair, which is designed to nourish and repair damaged strands. There is also a Sunsilk shampoo for fine and limp hair, which is designed to add volume and fullness to the hair.
In addition to these specific hair care needs, Sunsilk also targets women who are looking for a shampoo that is easy to use and that leaves their hair feeling clean and refreshed. Sunsilk shampoos are formulated with a range of nourishing ingredients, such as vitamins and minerals, which help to strengthen and protect the hair.
One of the key ways that Sunsilk targets its audience is through advertising and marketing campaigns. These campaigns often feature celebrities and other high-profile individuals who use and endorse the brand's products. This helps to create a sense of trust and credibility among consumers, as they see people they admire using and benefiting from Sunsilk products.
In addition to its advertising efforts, Sunsilk also relies on customer reviews and recommendations to reach new audiences. By consistently delivering high-quality products that meet the needs of its customers, Sunsilk has been able to build a loyal customer base that is willing to share their experiences with others.
Overall, Sunsilk shampoo is targeted towards women who are looking for a high-quality, effective hair care solution that is easy to use and leaves their hair looking and feeling healthy and beautiful. Through its advertising campaigns and customer recommendations, Sunsilk has been able to reach and maintain a strong following among its target audience.
Marketing Strategy of Sunsilk
This also includes a set of shampoo and conditioner. Apart from shampoos, Sunsilk also offers hair conditioners, which are customized as per the hair texture and need of the customers. Place Unilever has 150 distributors whose function is to sell to wholesalers directly. Those are Sunsilk Stunning Black Shine black , Sunsilk Damaged Hair Reconstruction orange , Sunsilk Lively Clean and Fresh light green , Sunsilk Strong and Sleek green , Sunsilk Straight Perfection silver , Sunsilk Silky Smooth and Manageable pink , Sunsilk Anti-Dandruff Solution blue , and Sunsilk Hair Fall Solution gold. Likable: From our research we found that most of the consumer likes the brand verbally and visually.
Sunsilk Marketing Strategy & Marketing Mix (4Ps)
They are concerned on marketing and advertising the product, but they argued on the positioning strategy where to launch it as a niche or mainstream position. Sunsilk damanged hair resconstruction conditioner can nourishes reconstructing beneath hair surface and sunsilk damaged hair reconstruction leave on is to protect against future damage. Moreover, product planners must turn the customer value into an actual product. Social Media Advertising of Sunsilk Content Marketing of Sunsilk With this, the case study on marketing strategy Sunsilk comes to an end, let us summarize it with a conclusion in the final section. When designing a product, marketers must first define the core and the benefits of product or services that the consumers seek. Let us know your thoughts on this case study in the comment section down below. Sunsilk can also sponsor some events such as hair styling competition, which can promote their name during the event.
Product can be anything that offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. As the market is huge and spread across geographically, the distribution network is quite extensive. They appear to be extremely satisfied with their channel systems and have a good relationship with them. Moreover, the availability and visibility of Sunsilk is quite high as it is present at every grocery shop, retail shops and convenience outlets. Being a mass product with a market penetration of about 80%, Sunsilk aims to be the supplier of choice for its customers and to make sure that consumers have ready approach to its products through different distribution channels.
