Gulliver's Travels, written by Jonathan Swift in 1726, is a satirical novel that uses the fantastical story of a man's travels to different lands to comment on the society and politics of Swift's time. Through the character of Lemuel Gulliver, Swift pokes fun at the behaviors and customs of the people he encounters and presents a satirical view of human nature.
One of the main targets of Swift's satire in Gulliver's Travels is the political climate of Europe in the early 18th century. The Lilliputians, for example, are a small and petty society that is constantly at war with their neighbors, the Blefuscudians, over trivial matters such as which end of an egg to crack. This is a clear commentary on the constant state of conflict and territorial disputes that plagued Europe at the time. Similarly, the giant inhabitants of Brobdingnag are depicted as being far more rational and civilized than the Europeans, suggesting that Swift saw the societies of his time as being overly focused on power and conquest rather than on the well-being of their citizens.
Another aspect of society that Swift satirizes in Gulliver's Travels is the inherent pride and vanity of human beings. The Laputans, for example, are a society of intellectuals who are so consumed by their own theories and ideas that they are completely out of touch with reality. Their obsession with abstract thought and their disregard for practical matters is meant to be a commentary on the intellectual elite of Swift's time, who he saw as being overly concerned with their own status and reputation rather than with the needs of society as a whole.
In addition to these broad themes, Swift also uses Gulliver's Travels to mock specific aspects of 18th century society, such as the emphasis on etiquette and social status. The Houyhnhnms, a race of intelligent horses, are portrayed as being much more civilized and rational than the humans they encounter, and they view the latter's obsession with status and appearance as childish and foolish. This is a clear commentary on the shallow and superficial nature of society at the time.
Overall, Gulliver's Travels is a satirical work that uses the story of a man's travels to different lands as a means of commenting on the flaws and shortcomings of 18th century European society. Through the character of Gulliver, Swift pokes fun at the petty politics and superficial concerns of the people he encounters, presenting a scathing critique of human nature and the society in which he lived.
Sensodyne SWOT Analysis, Competitors & USP
Please let us know if you have additional suggestions to add. Eventually, GSK is the best choice for everyone who that experience discomforts. Sue Jouzai Analysis 446 Words 2 Pages Thousand of people have gotten serious burn or and one even died from from the battery packs of the hoverboard blowing up. Executive Summary The purpose of this report is to better understand the current marketing position of the toothpaste brand Sensodyne. Next, pain transmission could be blocked by using Sensodyne. .
Promotion mix strategies 19 6. It also contains two sugar substitutes. This misleads the consumer to believe that this type of body wash will make him a better person. Global Economy How does the current global economy affect REI retail operations? Table of Contents Title Page 04 05 10 12 15 15 17 19 20 12 22 23 1. To penetrate in the market, high prices with good promotional activities and marketing strategies was adopted.
Sensodyne Marketing Strategy and Brand Positioning in Oral Care Segment
One would be responsible for distribution strategy and implementation and control. Sensodyne is a major success in the space of a few years. . Firm has a primary share listing on LSE and secondary on NYSE and headquarter was established in Brentford, London. . Since the products are quite old and have a certain reputation availability is a critical factor for conversion of sales. The main offerings of Sensodyne as a part of its marketing mix product portfolio are toothpaste and mouthwash.
Multiple distribution channels 18 6. Employees within the companies would lose jobs turnovers or employees making less money. Words: 4449 - Pages: 18 Premium Essay Erp Solutions. . It specifically assists in analysing the entry of Sensodyne toothpaste into the sensitive oral care product category.
The commercial goes on to tell us that it is the only toothpaste that will reduce plaque by up to 98% and gingivitis by up to 88% along with being the only product to last for twelve hours. . Blu-Ray will be a home office start-up, utilizing one studio room in the owner's home and serving customers in the local Clearwater, Florida area. Evaluating Market Segment 11 5. The toothpaste market in Singapore increased at a compound annual growth rate of 3. CURRENT MARKETING SITUATION 4 2.
AN INTEGRATED MARKETING STRATEGY FOR SENSODYNE 13 The word flavors used in
Blue-Ray Computer Design has decided to focus mainly on the home PC market for many reasons. . The promotions in its marketing mix have been showing that the brand is persistent in delivering quality. Words: 6729 - Pages: 27 Premium Essay Boykin U1A1 Market Environment. .
The programmers were originally pulled off the SAPE project but wanted to continue their work. We have 26 people on file in marketing roles at Sensodyne, and 16 at their agencies. The company pioneers in producing a range of healthcare foods and OTC medicines. Product Category in Sensitive Oral Care Market 1. The marketing objective is to make people aware about this products and raise awareness regarding this product. In Sensodyne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. .
The other GSK Consumer Healthcare products are medicine and cannot be priced very highly as because of government regulations and keeping the competitions in mind. Premium Essay Brand Loyalty. Fill, 2009 When applying the DRIP framework to the key tasks of the marketing communications …show more content… Sensodyne were able to reinforce their message using television advertisements as this enabled the organisation to reach a wider target audience. Not only is it conveying a message to the consumer but also everyone associated with the organization, everyone from the sales staff to the marketing so they can understand the essence the organization is trying to capture. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The campaign revolved around the placement of the BMW Z3 in the James Bond Movie, GOLDENEYE as Bonds new car. Product strategy 14 6.
The company was established in 1958 as Hindustan Milk Food Manufacturers Pvt. The other variants have lesser competition and are priced with some premium added to it. . . Refer to table 1 in the appendix for all the features of Digi-Sprint both tangible and intangible characteristics. Distribution channels: Understanding and managing channels to market.