The Schramm model of communication, also known as the communication model of transmission and reception, is a widely recognized and influential framework for understanding the process of communication. Developed by Wilbur Schramm in the 1950s, the model outlines the key components and steps involved in the transmission of a message from one person to another.
According to the Schramm model, the process of communication begins with the sender, who has a message they want to transmit to another person, the receiver. The sender encodes the message into a form that can be transmitted, such as spoken or written language, and sends it through a medium, such as spoken conversation or a written letter. The receiver then decodes the message, interpreting it and making sense of it based on their own knowledge and experiences.
One important aspect of the Schramm model is that it recognizes the role of feedback in communication. After the receiver decodes the message, they may respond with their own message, which the sender can then decode and respond to in turn. This back-and-forth exchange is known as a "communication loop," and it is a key component of effective communication.
The Schramm model also acknowledges the presence of noise, or interference, that can disrupt the transmission of the message. Noise can come in many forms, such as physical distractions, misunderstandings, or conflicting messages. It is important for both the sender and the receiver to be aware of and try to minimize the effects of noise in order to facilitate effective communication.
Overall, the Schramm model is a useful tool for understanding the complexities of the communication process. It highlights the importance of clear and effective encoding and decoding, the role of feedback and the presence of noise, and the dynamic nature of communication. Understanding these concepts can help individuals communicate more effectively and build stronger relationships with others.
(PDF) Schramm's Model of Communication
So, this model is not conventional like other models that only talk about sender and receiver. There are some messages which are more or less same for everyone. One shortcoming of Schramm's model is that it assumes that the communicators take turns in exchanging information instead of sending messages simultaneously. A message can also consist of non-verbal content, such as behaviour, gestures, body language, eye contact, physical contact, timing, and even artefacts. There can only be two sources communicating, many sources complicates the process and the model can not be implemented. Wilber Schramm proposed the model of communication in 1954. Where several other models and theories about communication are linear in nature, the Schramm Communication Model is circular.
Osgood
Disadvantages of Schramm's Model of Communication This model can not deal with multiple levels of communication and complex communication processes. OSGOOD - SCHRAMM MODEL OF COMMUNICATION in COMMUNICATION MODELS, INTERPERSONAL COMMUNICATION It is a Circular Model, so that communication is something circular in nature Encoder — Who does encoding or Sends the message message originates Decoder — Who receives the message Interpreter — Person trying to understand analyses, perceive or interpret Note : From the message starting to ending, there is an interpretation goes on. Message is the data sent by the sender and information that the receiver gets. What is the Schramm Communication Model? It can be difficult to know where to start though! Usually, when information reaches the recipient, he aims to comprehend what the sender is trying to convey. Information and behavior, 1 1 , 62-75. But errors can also occur at the stages of encoding and decoding when the source does not use the correct signs or when the pattern of decoding does not match the pattern of encoding.
Schramm's model of communication
Instead, they are also indirect: the receiver is part of a social environment and may share, criticize, and reflect on the message with the people in their environment. For example, old friends will have many things to talk about in comparison to new ones as they will have a larger mutual social circle. For instance, how much does the individual know about the topic of the message, but also how open are they for a message and do they trust the source. The message becomes useless if the receiver does not understand it making feedback different than the expected outcome. Different Components of Schramm's Model Models of Communication Interactive Model of Communication Linear Model of Communication Shannon and Weaver Model Of Communication Aristotle's Model of Communication Berlo's SMCR Model of Communication Schramm's Model has different components for communications where Sender transmitter is the person who sends the message. Wilbur Schramm and Noam Chomsky Meet Harold Innis: Media, Power, and Democracy.
Schramm's Model Of Communication _ Businesstopia [34wmokkxdml7]
Any communication where the sender does not get the feedback, the communication is not complete and thus ineffective. Moreover, organisations can gather feedback from employees in countless ways; surveys, open-door policy, newsletters, memos, and meetings. Feedback is therefore a way to measure how the audience has received the message. Scudder wrote that all living beings on planet earth have the ability to communicate. Whether the recipient is able to decode the message depends on a number of factors. Unlike other communication models, this model is a circular or cyclical model that consists of all the essential elements of communication.
