Samsung is a South Korean multinational company that has become a household name around the world. One of the key reasons for the company's success is its innovative marketing concept, which has helped it to build a strong brand identity and establish itself as a leader in a range of different industries.
At the core of Samsung's marketing concept is the idea of creating value for customers. The company's products and services are designed to meet the needs and desires of consumers, and Samsung works hard to ensure that they are of the highest quality and offer excellent value for money. To achieve this, the company invests heavily in research and development, and it is constantly looking for new and innovative ways to improve its offerings.
Another key aspect of Samsung's marketing concept is its focus on customer experience. The company recognizes that today's consumers are more discerning and demanding than ever before, and it works hard to ensure that its products and services are easy to use and provide a high level of satisfaction. This includes everything from the design of its products to the way in which they are marketed and sold, and it is this attention to detail that has helped Samsung to build such a strong reputation with consumers.
In addition to creating value and focusing on customer experience, Samsung also places a strong emphasis on building and maintaining strong relationships with its customers. This includes not only providing excellent customer service, but also engaging with consumers through a range of channels, including social media, email marketing, and mobile apps. By doing so, Samsung is able to stay connected with its customers and understand their needs and preferences, which helps the company to create products and services that are tailored to their specific needs.
Overall, Samsung's marketing concept is focused on creating value for customers, delivering an excellent customer experience, and building strong relationships with its customers. By following this approach, the company has been able to establish itself as a leader in a range of different industries and build a strong brand identity that is recognized and trusted around the world.
Samsung Marketing Planning and Promotional Strategy Analysis Summary
This enables it to make a large profit. However, it is not an easy task. South African journal of business management, 47 3 , pp. The South Korean conglomerate has earned unbelievable fame and profit due to its smartphones. What are the Five Alternative Concepts to Design and Execute Marketing Strategies? Marketing Strategy Formulation Samsung has the number of the series of smartphones, in order to get the advantages in the market, the company is focused on the higher economic status, as the company has targeted the budget-conscious consumers in the market and there is the premium built quality of the products so that the customer attracted. Moreover, Samsung smartphones have the deeper level of engagements with the customers in the market because Samsung is ranked as a market leader in the year 2016 by earning the good share or market share of 22. Aamir Khan has appeared in a number of commercials, including Next Is What, Wave, and the Galaxy series.
In 2001, Samsung is to be voted to the number one in 100 brands by Business Week. Promotions in the Samsung Marketing Mix: Samsung utilizes multiple types of promotions. Marketing Definition Marketing are activities of a company associated with buying and selling a product or service. The company uses latest Android and Samsung Experience Operating System for its products along with latest and innovative hardware power which improve the customer purchasing and loyalty exponentially. Some Chinese brands such as Oppo, Vivo, Xiaomi, Huawei and Oneplus, among others, compete fiercely with Samsung. Introduction Having developed form a trading company in South Korea, Samsung has emerged as one of the largest and influential companies around the globe. Samsung Electronics attributed its success to four main factors; 1 Highly creative employees can develop new technologies; Premium South Korea Marketing Marketing Analysis for Samsung MARKETING ICA2 Class Tutor : : BM8019-01 Ms Erica Fong Group Members Lee Chze Liang Lee Kai Koon Neo Teck Chong Neow Chew Keong Ng Kok Hwee 12A388K 12A389D 12A394R 12A395E 12A396L TABLE OF CONTENTS 1.
Analysis of Samsung Marketing and Brand Strategies
Modern retail includes large retailers who are active in the modern retail chain. Price Mix Samsung is a market leader and authority in smartphones and other consumer electronics. As long as increasing the sales volume can help them, the company has a lot of competition especially from Apple. However, with the morale support by the family and friends very make this assignment becomes easier to finish. It will help the customers to understand their carbon footprint and provide them with information to make informed choices. Samsung smartphones are focused on the promotional strategy through the marketing strategy, however, the company on the launch of the new product focuses on giving the print brochures, posters and the specification sheets to the customers so that people could know about the new product. Thus, Samsung PESTLE Analysis deals with the political, economic, social, technological, Legal and Environmental factors concerning the conglomerate.
In this regard, Samsung needs to assess the changing and evolving demands of the consumers and develop its products accordingly to compete with the changing market. Samsung is the largest chaebol in South Korea, with multiple related businesses, the majority of which are grouped under the Samsung brand. Price, product, promotion and place components aim at the target market or consumers who are the final users of the product. Demographics: The company offers the smartphone for youth under the 16-29 age groups. Various companies use one of these marketing concepts based on financial and technological capabilities and resources. MEANING OF BRAND Brand is the identity of a product, sign, symbol or design and how it describes to key points like customers, staff and partners etc. This case study provides an overview of Samsung's digital marketing strategies.
Marketing concepts for Samsung Electronics Essay [1348 Words] GradeMiners
As per the previous survey on the second assessment more than 70 per cent of customers have been seen to buy phone for internet usage and access. A swarm of anxious people stare at empty frames where paintings formerly hung. Retrieved from Dogra, B. Some fundamental concepts that are essential in holistic marketing and are applied by Samsung include internal marketing, which is all marketing between different departments in the company. Thus, the following section has represented three comprehensive marketing strategies that will improve the marketing efficiency and selling consistency of Samsung in greater extent Hartley, 2017. Started in 1938 as a company that produced agricultural products, the company began to focus on shipbuilding, chemicals, and textiles in 1970.
Samsung uses newspapers and digital media to Odyssey G7 Launch New Advertisement The company also uses a variety of promotional techniques to persuade customers to purchase the goods. Production improvements not only include driving down the prices through an efficient manufacturing process but also coming up with innovative products that can fetch a premium in the marketplace. Samsung has managed to gain the market share and love of millions of people around the world. Marketing concepts refers to all the activities that are used in the creation of place, time and possession utilities. Such a scenario has forced technology makers to quickly produce fresh gadgets to meet customer requirements, and Samsung has never failed in this element for many years.
Samsung's Digital Marketing Strategies: Detailed Case Study
That is where the brand must establish other auxiliary activities in order to make their products and service their technologies in an engaging way. That demonstrates the value of the brand of Samsung up 11 percent from the previous year, according to the global branding cross-brand yearly report Karjaluoto, Mustonen and Ulkuniemi, 2015. Samsung is using the film to market their new Heat Pump, N-Series, specifically for Scandinavia, but it has also been exhibited at exhibits and trade events across the world. Therefore, the marketing strategy of the company is strong and it helps the firm to grow and make progress in multiple aspects. Because Samsung is such a well-known brand, technology retailers almost always have to include it in their selections. Then, in 2013, when the screen sizes and water resistance are compared, the results are disgraceful. It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947.
Samsung Marketing Strategy[Critical Analysis]: Understanding The Consumer Behaviour Concepts
In their 2013 marketing film, shown below, we witness 18 risky places in Scandinavia filmed at -31 degrees Celsius with helicopter shots, husky dog sledges, and snowmobiles. It operates on the notion of channel marketing in which three sections exist Todorova, 2015. Now, it is one of the tech giant and it has a rich history. Most of the marketing decisions that are successful involve four variables; product, price, promotion and place Dogra, 2010. Marketing Plan Structure Smartphones industry has grown in the recent years in the market; the Smartphones are focused by the companies so that there could be the computing capabilities and effective connectivity.
The company Samsung has a single distributor in several towns by which they allocate across a large region or a territory. Samsung smartphone is also better from the technological aspect, as the company is focused on providing the new or latest technology to the customer for the progress in the market, in this way, the company is also maintaining the competitive advantage. It has tried to build a subscription model along with its product based marketing approach but it has not been very successful. The campaign in advertising, Samsung show the high-end and luxury design to the Television commercial. However, through analysis, it is known that Samsung smartphones are still lacking somewhere the models and market conditions are not satisfactory because there is not much customer satisfaction. These two pricing structures cover the Samsung Marketing Strategy as a whole.
One company that is widely using the Product Concept is — GoPro camera. At Samsung we like to think of the entire world as not only our customers but as our family. As much as the company is biggest smart phone seller globally, they have had problems winning over the corporate sector. Busidate, 25 1 , p. The sales strategy that Samsung is using is very effective for the company.
