Ryanair objectives. Objectives of ryanair Free Essays 2022-11-03
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Ryanair is a low-cost Irish airline founded in 1984 by the Ryan family. It has grown to become one of the largest and most successful budget airlines in the world, operating flights to over 200 destinations across 40 countries. The company has a reputation for offering cheap flights to a wide range of destinations, making air travel accessible to a wider audience.
One of Ryanair's main objectives is to offer the lowest fares possible to its customers. To achieve this, the company operates a no-frills business model, cutting costs wherever possible and passing on the savings to its customers in the form of lower ticket prices. This includes things like charging extra for baggage, food, and other amenities, and operating a fleet of fuel-efficient aircraft to reduce operating costs.
Another key objective for Ryanair is to achieve high levels of operational efficiency. The company has implemented a range of measures to streamline its operations, including using a single type of aircraft (Boeing 737s) for most of its flights, reducing turnaround times at airports, and utilizing advanced technology to optimize routes and schedules. These efforts have helped Ryanair to maintain one of the highest load factors (percentage of seats filled on flights) in the industry, which further helps to reduce costs and increase profitability.
In addition to offering low fares and achieving operational efficiency, Ryanair also places a strong emphasis on customer service. While the company is known for its no-frills approach, it has made efforts in recent years to improve the overall travel experience for its customers. This includes investing in new aircraft with more comfortable seats and in-flight entertainment systems, as well as introducing a more flexible booking policy and a loyalty program.
Another important objective for Ryanair is to expand its network of destinations and increase its market share. To achieve this, the company has pursued a strategy of rapid expansion, entering new markets and establishing a strong presence in key regions. This has included acquiring smaller airlines, entering into partnerships with other carriers, and opening new bases in different countries.
Overall, Ryanair's main objectives can be summarized as offering low fares, achieving operational efficiency, improving customer service, and expanding its network and market share. These goals have helped the company to become a leader in the budget airline industry and a popular choice for travelers looking for affordable air travel.
Ryanair: Performance Objectives
These are the key things that customers consider before purchasing a product or service. Essentially this means the aircraft spends very little time on the ground, they achieve this through their human resource policies and by having none or very little cargo in the baggage hold to speed up loading and unloading of the aircraft. As this new airline approach gained traction in Europe, rivals began to emerge. . Education rate increased a lot when the people moved to urban areas; as there is a huge change in the life style and frequent travelling increased, consumers got attracted to the lower-cost strategy of Ryanair.
. Ryanair aimed to offer the lowest fare at the beginning but the enormous expansion of Europe and the recession made Ryanair to think upon the other critical factors that would help them to survive among its competitors. . Employees are expected to pay for their own uniform and equipment. . Ryanair assigns a Part 145 certified mechanic to oversee engine overhauls performed by other parties. .
. Every traveller will be expected to reach their destination as early as possible and it was achieved by Ryanair as they are serving point-to-point services. . . Currently Ryanair has limited access to landing slots in major airports and the secondary airports are long distances away from city centers which could make it less attractive in the future.
. As a result, they require less maintenance cost and less overhead. This is evidence in the fact that it has consistently achieved a compound annual growth of 20% since 1991 with a current market capitalisation of 5bn, ahead of British Airways 4. Making the most of Add On Sales They maximise the opportunity to make ancillary revenue with the sale of car hire, ground transportation, hotels and travel insurance, as well as on board sales food, beverages and scratch-cards and excess baggage revenues. . The firm began operations with a staff of 25 and a single 15-seat airplane flying between Waterford and London. It is a money-dominated strategy, making the most money by spending the least.
. . Its first route was launched in 1985 with a 15-seat aircraft ferrying passengers between Waterford in Ireland and London. . Speed: The areas where speed matters most for Ryanair are turnaround time of aircrafts, reservations, luggage handling, and aircraft maintenance, all of which have a direct impact on costs. . SWOT analysis of Ryanair44.
Ryanair also maintains its existing staff while improving their performance thus improving both quality and increasing sales as customer handling techniques get improved every time. . Every employee gets compensated basing on productivity-pay incentives that majorly include; commissions for onboard sales of products basically for flight attendants. Ryanair attempts to control airport access and service charges by focusing on airports that offer competitive prices. .
However, it seems not really effected to Ryanair. . . According to Ryanair report 2010 , Ryanair received award of being punctual and less in baggage lost Based on the short-haul point to point routing, hence, Barret 2004 stated that the punctuality performance of Ryanair is high, therefore, the simple point to point is not delayed the passenger and check-in is quicker because is less complex than an interline one. Having seen the major success of the low cost carrier Southwest in the United States, Ryanair decided to follow in their footsteps by establishing a LCC for the European continent that targeted fare conscious leisure travelers and regular low cost business travelers. STRENGTH: The major strength of Ryanair is in its ability to provide air travel services at low rates; it also provide higher rates of on-time departures and faster turnaround times due to its operations from less congested airports. .