Revlon is a global cosmetics, skin care, fragrance, and personal care company founded in 1932 by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman. Revlon has a decentralized organizational structure, meaning that decision-making and decision-implementation are distributed among various levels and units within the organization.
The company is divided into four main business segments: Revlon Consumer, Elizabeth Arden Professional, Revlon Professional, and Fragrances. Each segment operates independently and is responsible for its own product development, manufacturing, marketing, and sales.
At the top of the organizational structure is the Board of Directors, which is responsible for setting the overall strategic direction of the company and overseeing the management of the company. The Board is comprised of independent directors, as well as the CEO and other executive officers of the company.
Below the Board of Directors is the Executive Management Team, which is responsible for implementing the strategic plans and policies of the company. This team is led by the CEO and includes the President and other senior executives.
The operational management of the company is divided into various functional areas, such as finance, marketing, research and development, manufacturing, and human resources. Each functional area is led by a vice president or other senior manager who reports to the CEO.
Within each business segment, there are also various teams responsible for specific products or regions. For example, the Revlon Consumer segment may have a team responsible for the development and marketing of skin care products, while the Elizabeth Arden Professional segment may have a team responsible for the sale of professional hair care products to salons.
Overall, Revlon's decentralized organizational structure allows for a high level of flexibility and agility, as decisions can be made and implemented quickly at the local level. It also allows for a degree of specialization and expertise within each business segment and functional area. However, it can also lead to potential conflicts and inefficiencies if there is not strong communication and coordination among different levels and units within the organization.
Revlon : Unveils a New Structure Designed to Drive Global Growth
There are hundreds of industry produced brands and other prestige cosmetics from China and Thailand, targeted towards the mass low income consumers. They meet to buy and sell goods and services. Planning the next mission for the organization after the current mission been complete, SWOT analysis could be used to identify Strengths, weaknesses, opportunities and threats. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and online. All statements, other than statements of historical facts, included in this filing that address activities, events or developments that the Company expects, believes, targets or anticipates will or may occur in the future are forward-looking statements. Reorg uses a 8% royalty rate in determining Revlon brand valuation, which is in line with the median royalty rate for luxury and cosmetics companies calculated by Navigant in its expert report but below the 10% charged by the BrandCo entities in the license agreements.
Revlon Implements Worldwide Organizational Restructuring
Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo Revlon cosmetics industry takes new step toward the technology side. Revlon s vision is to satisfy the wants of their customers with glamour and excitement and innovation through quality products with a smile at affordable price. North America Value Allocation As noted above, the BrandCo loans have additional equity pledges from first-tier nonguarantor subsidiaries, in excess of the stock pledged to the RemainCo term loan. After calculating a total enterprise value, or TEV, for Revlon, allocating certain of that value to the BrandCo brands and splitting the remaining value between the North American and international business segments, we arrive at the valuation summary shown below: Recovery Analysis In line with the valuation above, our recovery analysis breaks the Revlon entities into three groups. Our analysis suggests that under most assumptions, the spread between these two loans is tighter than a recovery analysis would suggest is appropriate, with the BrandCo second lien loan standing to recover par at valuations that allow for the RemainCo term loan to recover in the mid-50s. Stakeholders play a critical part by investing large amounts of money on the industry to gain profit someday.