Research paper on rural marketing. Rural marketing research new 2022-10-22
Research paper on rural marketing Rating:
Marketing in rural areas presents a unique set of challenges and opportunities. Rural communities often have a more limited population and a smaller pool of potential customers. Additionally, they may be geographically isolated, which can make it difficult for businesses to reach them. Despite these challenges, rural areas can offer a number of benefits to businesses, including lower operating costs and a strong sense of community.
One of the key challenges of marketing in rural areas is the limited size of the population. This can make it difficult for businesses to reach a sufficient number of customers to make their efforts worthwhile. In order to effectively market to rural communities, businesses must find ways to reach a wider audience. This may involve using targeted advertising, such as through local media outlets or through social media platforms that have a strong presence in the area.
Another challenge of marketing in rural areas is the lack of access to traditional forms of marketing. For example, many rural communities may not have access to billboards, which can make it difficult for businesses to reach their target audience through traditional advertising channels. In these cases, businesses may need to rely on more unconventional methods, such as through word-of-mouth marketing or through the use of social media platforms.
Despite these challenges, there are also a number of opportunities that come with marketing in rural areas. One of the main benefits is the lower operating costs that come with doing business in these areas. Because the cost of living is generally lower in rural areas, businesses can often operate at a lower cost than they would in urban areas. Additionally, the strong sense of community that exists in many rural areas can be a powerful marketing tool. When businesses are able to build strong relationships with their customers, they are often able to generate a loyal customer base that is willing to support them for years to come.
In conclusion, marketing in rural areas presents both challenges and opportunities. While the limited size of the population and lack of access to traditional marketing channels can be barriers to success, the lower operating costs and strong sense of community can provide businesses with significant advantages. By understanding the unique challenges and opportunities of rural marketing, businesses can develop strategies that allow them to effectively reach and engage with their target audience.
Innovation in Rural Marketing
Colgate toothpaste launched its smaller packs to cater to the travelling segment and therural consumers. Severe Competition in the Urban Markets: The urban markets are fully penetrated by highly competitive brands that have left the market fully saturated. The use of sample a sub set of population is commonly occurrence. Income can be criteria. In such a case, it is necessary to ensure that investigators involved in the field work have prior experience of conducting the research in rural areas. The problem discovery and the consequent marketing problem definition is an incomplete process if it is done without looking at the broad dimensions of the marketing research design.
Research on the Marketing Strategy of Rural Characteristic Tourism Based on the Analysis of Big Data
It is a simple truism that the more focused the application of these research resources in the most fertile of target areas, the better the results will be. However, a crop failure can still lead the rural people to have incredibly low 3. This study is to find the promotional activities and factors influence customer to E-Commerce sites. Designing the Marketing Research Design: The third stage of marketing research involves developing an effective design for gathering the required information which includes a decision on the research approach. This alleviates the task of accessing the rural market and promoting products and services there for businesses in the same way as they promote their brand in urban areas.
So, it should be accepted in India as a useful activity for success of market research. Government schemes for education and increased awareness for the same have also helped increase literacy levels to imbue the people with a better lifestyle. Nature of Rural Market: Rural market is widely scattered, highly heterogeneous and geographically, a very large territory. Becauseof the lack of electricity and refrigerators in the rural areas, Coca-Cola provides low-cost iceboxes — a tin box for new outlets and thermocol box for seasonal outlets. Muscle b Power Cleaner Rust : Easy Off Bang 4. One company which has reaped rich dividends bydoing so is LG Electronics. Companies often need huge resources to invest in market research and a strong technological base to develop appropriate new products specially designed for rural markets.
(PDF) Rural Marketing: A Case Study on Hindustan Unilever Limited Author
Myths About the Rural Market 6. Marketers must trade off the distributioncost with incremental market saturation. A discussion guide is an unstructured measurement from that permits a range of possible responses. Low Foreign Competition: Foreign companies which seek to enter markets of other countries primarily 7. Availability Ensuring consistent availability of the products in remote rural areas is another key aspect of rural marketing. Rural marketing is a three-way process: 1. Interpretation provides specific meaning to the data and helps convert into information.
The storage function overcomes discrepancies in desired quantities and timing. The literacy rate among the rural consumers is very low. Initiative Media, the AP Lintas media buying arm developed Lin-Quest- a software package that provides marketers with data on rural India and this package helps in using the census data in an interactive manner. ADVERTISEMENTS: Rural marketing research include following areas: 1. Rural demand for consumer goods can be indirectly linked to rainfall as agriculture is dependent on rainfall, and the rural population is dependent on agriculture. A more stripped down qualitative research will be a more feasible option. There are reports today on the readership patterns of the rural audience, viewership patterns and also their usage habits of durables and non- durables.
TV is popular, and is an ideal medium for communicating with the rural masses. Spare little or virtually no time to field staff. Such interviews are entirely informal and are not controlled by a specific set of detailed questions. Corporate Initiatives and Innovations in Rural Market of India. Creation of Employment Opportunities in the Rural Markets: Through government spending, several employment opportunities have arisen.
Free research papers on rural marketing Free Essays
Companies use focus group as a qualitative marketing research methodology to understand how people make decisions about their use of products or services. However, companies face many challenges in tackling the rural markets. Multi-user Android systems integrated in this model have access to a bulk SMS short messaging services Linux based server. Research Objectives: Research objectives state the expected research output, which help in taking decisions to achieve business objectives. Availability of Efficient and Experienced Market Researchers : The efficient and experiences market researchers are required for effective marketing research. Fair and lovely was launched in a smallerpack.
Rural Marketing Research: History, Scope, Objectives, Benefits, Steps and Methods
Discussion: If any company wants to capture the rural market, they must first carry on the detailed evaluation of the countryside goal market, aiming at particular characteristics of the rural market, and utilizing different marketing strategies according to situations. Making packaging and design studies. Due to the lack of deeper insights into the psyche of the rural consumers, companies are hesitant to explore this territory. The need for any marketing research areas on account of gaps in the existing information, based on which the problem is designed. . Recently, there is a reduction in the dependence on agriculture.
What is Rural Marketing? Features, Challenges, Potential and Examples
Background: Rural marketing is a process of developing, pricing, promoting, assessing products and exchanging the products between rural and urban markets which satisfy consumers. Coca-Cola has addressed the affordability issue byintroducing the returnable 200-ml glass bottle priced at Rs 5. NFC is economical, and the ease of location retrieval can be defined at a tag level. However, in the context of rural markets the research process is critical for two prime reasons- i. A rural customer also used toilet soap, but soap usage was maybe once in five occasions or exhibited usage of washing bar as against detergents or tooth powder against tooth paste.