The cosmetic industry is a multi-billion dollar industry that plays a significant role in many countries' economies. The industry is also heavily influenced by political factors, both at the national and international level. In this essay, we will explore some of the key political issues that have an impact on the cosmetic industry and how they shape its development and operations.
One of the major political issues that affects the cosmetic industry is regulation. Cosmetics are subject to a variety of regulations at the national and international level, which can have a significant impact on how the industry operates. For example, the European Union has some of the strictest regulations on cosmetics in the world, including a ban on animal testing for cosmetics and strict requirements for ingredient labeling and safety testing. These regulations can make it more difficult and expensive for cosmetic companies to do business in the EU, but they also ensure that consumers have access to safe and high-quality products.
Another political issue that affects the cosmetic industry is trade policy. The cosmetic industry is a global industry, with many companies operating in multiple countries and relying on international trade to access raw materials and sell their products. Changes in trade policies, such as tariffs or trade agreements, can have a significant impact on the ability of companies to access the materials they need and sell their products in different markets.
In addition to regulation and trade policy, the cosmetic industry is also influenced by broader political and economic trends. For example, changes in consumer preferences or trends towards sustainability can drive demand for certain types of cosmetics or ingredients. Political events, such as elections or changes in government, can also affect the industry, as new policies or priorities may be implemented that impact the way companies operate.
Overall, the cosmetic industry is heavily influenced by political factors, both at the national and international level. From regulation and trade policy to broader economic and political trends, the political landscape has a significant impact on the way the industry operates and how consumers access and use cosmetics.
A PESTEL analysis of the cosmetics industry
To calculate the market size, the report considers the revenue generated from the sales of manufacturers. Instead, they use their brand names to market these manufactured fragrance goods. In addition to great content and SEO, these publishers also have strict editorial standards and publish expert advice, including reviews, hair, product, and makeup tutorials. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. This can be attributed to the continuous deposition of toxic chemicals in the body due to prolonged exposure to these products. By gender, it is divided into men, women, and unisex. Wages and working time is widely described in the "National Minimum Wage Act 1998" which was introduced after the election in 1997.
Beauty Industry: Cosmetic Market Share, Trends, and Statistics
Shiseido is a market leader in the cosmetics industry. The brand although in no way is under even the slightest suspicion of extinction, they still have to work on correcting a few wrongs, the most important of which is completely eliminating animal testing. By using a widely spread distribution channel we would be able to target a niche segment of customers who are more than willing to provide the quoted price if they are satisfied with the quality of goods and services that are provided. On the basis of gender, the women segment led, in terms of the cosmetics market size in 2019, and is expected to continue to grow with robust CAGR during the cosmetics market forecast period. This has also been an effective means of building brand recognition. Some of these hair care products are also used for treating several hair-related issues.
Cosmetics Market Size, Growth
Shiseido has embarked on a major quest to strengthen its RD functions in China towards this end, the company commissioned a new research building to house these functions and concentration of R D functions in the firm is a pointer to the importance with which the firm attaches to this function Shiseido, 2005. Opportunities faced by Shiseido include a rapidly expanding Chinese market, the increasing population of old people which has created a huge market for anti-ageing cosmetics and environmental concerns have led to an increased demand for products that are not harmful to the environment. For instance, in February 2021, Kao Corporation introduced a serum, SOFINA iP INTERLINK SERUM Pore Refining Moisture. Weaknesses The following were identified as the weaknesses of the company Declining profitability Opportunities The following are the opportunities which are available to Shiseido The rapidly expanding Chinese market presents Shiseido with an opportunity to increase its market share the increasing population of old people has created a huge market for anti-ageing cosmetics which the firm can tap into environmental concerns have led to an increased demand for products that are not harmful to the environment and this presents an opportunity for Shiseido to venture into this segment changing consumer perceptions manifested by increased health consciousness have led to a surge in the demand for organic and natural beauty products and Shiseido can boost its profitability by developing products for this market the rapidly expanding mens cosmetics segment offers an opportunity for Shiseido to venture into this segment Technological advances have led to a rise in the demand for multi-functional products. Figure SEQ Figure ARABIC 1 Leading Cosmetics Markets Regarding per capita spending, Europe has the highest per capita spending on cosmetics in the world. There was little knowledge on the substances they used, especially the harm they could cause. A successful video marketing strategy should include a variety of video types, including everything from short videos on Instagram and TikTok, to longer videos on YouTube and blogs.
L’Oreal PESTLE Analysis 2021: Can the Cosmetics Brand Stay on Top?
The new products that address the problems of youth are prolongation of the skin, correcting the structure, as well as improve the proportions and body lines. If applicable; On Request Volume Data will also be provided at an Additional Cost. Creating a multi-channel distribution strategy. However, as years passed and as the use of cosmetics grew, not everyone appreciated them. UK Interest Rates,2011 If we analyze the UK interest rate it has been dropping continuously. To learn more about geographical trends download the free sample pages.
Cosmetics Pest Analysis
Currently, the company is headed by Shinno Maseda who is the President, CEO, and Director. The ancient Egyptians and Sumerians needed these products at that time to decorate their faces, which is essentially what beauty products are used for today. Yet the products in the industry seem to be endless. According to the CIA world Fact book 2008 , China has a GDP in excess of 7. Some economic factors include: INFLATION RATE: the inflationary period is adversely affecting the company as the raw materials, machineries, etc. Holiday Inn: Porter's Five Forces Of Industry 1384 Words 6 Pages This model is considered as the most potent and useful tool and is widely used by organisations.
