Marketing strategy of jet airways. Jet Airways Marketing Mix 2022-10-14
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Jet Airways was a major Indian international airline based in Mumbai. It operated flights to over 70 destinations across the globe, including the United States, Europe, and the Middle East. However, Jet Airways faced financial difficulties in the late 2010s and ultimately suspended operations in April 2019.
One key aspect of Jet Airways' marketing strategy was to position itself as a premium airline, offering a high level of service and comfort to its passengers. In line with this, Jet Airways invested heavily in its in-flight amenities, such as reclining seats, in-flight entertainment systems, and gourmet meals. It also offered a range of loyalty programs and partnership deals with hotels and car rental companies, aimed at attracting business travelers.
Another key aspect of Jet Airways' marketing strategy was to focus on building strong brand recognition and loyalty among its customers. To this end, the airline invested heavily in advertising and sponsorship deals, including partnerships with major sporting events and cultural festivals. It also made use of social media and other digital platforms to engage with its customers and build a strong online presence.
In addition to these efforts, Jet Airways also sought to differentiate itself from its competitors by offering a range of unique and personalized services to its passengers. For example, it introduced a "JetScreen" in-flight entertainment system, which allowed passengers to stream movies, TV shows, and other content directly to their personal devices. It also offered a range of special services for business travelers, such as dedicated check-in areas and fast track security lanes.
Overall, Jet Airways' marketing strategy was focused on positioning itself as a premium airline that offered a high level of service and comfort to its passengers. While this strategy was successful in attracting a loyal customer base, the airline ultimately struggled to maintain its financial viability in the face of increasing competition and rising costs.
Jet Airways provides great experience and value services to its customers which helps to maintain and positioning the best image for the best experience. According to Neil Border, organizations blend the various elements of marketing mix into a marketing strategy that helps the organization to compete and developed a differentiated positioning in the market place. Its major focus on customer satisfaction and low employee turnover. Description of recommended strategy Jet airways will need to enhance service differentiation from the very beginning. Connectivity- The new LCC brand should aggressively increase the number of directly connected locations to compete with IndiGo and SpiceJet.
In a growing economy, as long as a large part of the population is actively using the product or service category, a premium offering can be highly profitable. . Bring in new customers to Bumpy Landing — It may involve launching version of product that can appeal to new segment of customers or entering into new markets. It ensures this by maintaining a highly efficient system with proper planning of scheduling of the flights, the number of flights between each destinations based on the demand and availability. Marketing more for the final trips through TV ads and social media.
In addition, the company runs promotions every now and then to reward its customers. Every business must compete to get the best out of the available market; but its competitive strategy must be in sync with the core competence it has built for itself. Although Air Canada already has direct routes going into both of these cities from Boston, JetBlue Airways Corporation is still a growing Low Cost Airline, and aims at growing the company to better serve the flying public by offering a more affordable travel option into Canada from our main hub in Boston. This entailed a drastic change in its offerings and processes and resultant brand perception. The only threat to the business is increased competition and more demanding customers. Jet Airways can do segmentation based on following criteria — geographic, demographic, usage, user status, income, lifestyle, value proposition priorties, benefits sought, loyalty status, gender, social class, self-perception, psychographic factors, and other attitudes. In the year 2004, Jet Airways commenced its first international flight to Colombo and its first long-haul flight was to London in the year 2005.
Please let us know if you have additional suggestions to add. SpiceJet also brings various schemes and discount offers to attract more travellers. It has received numerous awards and recognition. Some of the features include fast track immigration, secure flight passenger data, electronic system for travel authorization, special care options for mothers, children and guests with disabilities, pets, etc. Their customer prices are not much different from what Jet used to offer but their cost of ops was the lowest in the industry.
. It has a dedicated CRM program to manage good relationships with the customers and to address their problems proactively. Bring in new customers to Jet Airways — It may involve launching version of product that can appeal to new segment of customers or entering into new markets. In Christmas it gave a special one of a kind surprise to its customers and called it the Christmas Miracle in which it united loved ones to each other with free tickets of premium flying seats. New future strategies The company will need to strengthen its brand before increasing it to enhance loyalty among customers and passengers. The biggest competitor will be Air Canada because they are the only Airline that has direct flights into both Halifax and Vancouver from both New York-JFK and Boston.
Thats what gave them profits and ability to undercut on key routes. Product - Understand the deep-seated drivers of perceptions and behavior of consumers and develop a product that appeal to those drivers. Marketing mix: Building a marketing mix based on the marketing plan objectives and limitations imposed upon it by the financial resources. Merge JetLite and Jet Konnect; brand it as JetLite. Over the years, it changed hands and got rebranded as SpiceJet and operates as a low cost carrier. The initial aircraft that will be utilized for these routes will be the Airbus 320; then afterwards the Airbus 321. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers.
There are three classes of services, and each class has its own pricing policy. This was substantiated further in the analysis of a survey that was conducted as explained below. Clearly, the latter set of brands lost the war. This has reduced overdependence on the main center at the headquarters to help resolve minor and major issues. Published by HBR Publications.
Solved Marketing Strategy : Jet Airways (B): A Bumpy Landing Objectives, Marketing Mix, 5C, Plan
Air Sahara was renamed as JetLite and was positioned to serve the segment that was emerging to be new customers of airline services offered at low prices. These forces are important for the airline to succeed in coming up with good market strategies that will not drive it out of business. Hence WestJet while offering its services has to keep them in mind and has to constantly update its prices according to the market sentiments. Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo Abstract The following paper contains information regarding the marketing plan of JetBlue Airways Airliner. This merger had several strategical objectives behind it: Jet will have a strong position in the Indian Airline industry with almost 50% of the market share. Some more points for consideration: 1. I believe that while brand and positioning are hygiene factors and very important, for a service product managing its costs is the key.
A Field Guide to Airplanes, Third Edition. Product Line Depth of Jet Airways These are decisions regarding how many different Stock Keeping Units SKU of a given product. JetBlue boast the most leg room in the main cabin among all major us airlines. It also needs to review its shareholding to avoid a controlling stake by one person to allow fresh investors in the company. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. JetBlue Airways is one of the largest airline companies that currently operate mainly in the US with some operations to Central and South America. .