Jet Airways was a major Indian international airline based in Mumbai. It operated flights to over 70 destinations across the globe, including the United States, Europe, and the Middle East. However, Jet Airways faced financial difficulties in the late 2010s and ultimately suspended operations in April 2019.
One key aspect of Jet Airways' marketing strategy was to position itself as a premium airline, offering a high level of service and comfort to its passengers. In line with this, Jet Airways invested heavily in its in-flight amenities, such as reclining seats, in-flight entertainment systems, and gourmet meals. It also offered a range of loyalty programs and partnership deals with hotels and car rental companies, aimed at attracting business travelers.
Another key aspect of Jet Airways' marketing strategy was to focus on building strong brand recognition and loyalty among its customers. To this end, the airline invested heavily in advertising and sponsorship deals, including partnerships with major sporting events and cultural festivals. It also made use of social media and other digital platforms to engage with its customers and build a strong online presence.
In addition to these efforts, Jet Airways also sought to differentiate itself from its competitors by offering a range of unique and personalized services to its passengers. For example, it introduced a "JetScreen" in-flight entertainment system, which allowed passengers to stream movies, TV shows, and other content directly to their personal devices. It also offered a range of special services for business travelers, such as dedicated check-in areas and fast track security lanes.
Overall, Jet Airways' marketing strategy was focused on positioning itself as a premium airline that offered a high level of service and comfort to its passengers. While this strategy was successful in attracting a loyal customer base, the airline ultimately struggled to maintain its financial viability in the face of increasing competition and rising costs.