Marketing mix example essays. Place in the Marketing Mix, Research Paper Example 2022-10-31

Marketing mix example essays Rating: 9,1/10 1054 reviews

The marketing mix is a crucial concept in the field of marketing, and it refers to the combination of elements that a company uses to promote and sell its products or services. These elements, also known as the "four Ps" of marketing, are product, price, promotion, and place. In this essay, we will examine an example of how a company can effectively use the marketing mix to successfully market its products.

Let's consider a hypothetical company that sells organic, fair-trade coffee. The first element of the marketing mix is product. In this case, the product is high-quality, organic, fair-trade coffee. The company has worked to source the best beans from small, independent farmers and has developed a unique roasting process that enhances the flavor of the coffee.

The second element of the marketing mix is price. The company has carefully considered the price of its coffee, taking into account the cost of production, the target market, and the competition. They have decided to position their coffee as a premium product, with a price point that reflects the quality of the beans and the ethical sourcing practices.

The third element of the marketing mix is promotion. The company has a strong online presence, with a well-designed website and a active social media accounts. They have also partnered with local coffee shops and cafes to serve their coffee and have invested in targeted advertising campaigns to reach potential customers.

The fourth element of the marketing mix is place, or distribution. The company has made its coffee available for purchase through its own online store, as well as through a network of retailers and specialty food stores. They have also established relationships with wholesale distributors to make their coffee available to a wider range of customers.

Overall, the company has carefully considered each element of the marketing mix in order to successfully market and sell its organic, fair-trade coffee. By focusing on product quality, pricing strategy, promotion, and distribution, they have been able to create a strong brand and build a loyal customer base. This example illustrates the importance of the marketing mix in driving the success of a product or service.

Marketing Mix Reports Examples

marketing mix example essays

McDonalds also promote their business and products such as their cheeseburger offers through billboards, TV and internet. . Although it has long been dominant in marketing, the observations in the contemporary marketing environment, as well as its failure to capture customer behaviour, relationships, and interactions make obvious its limitation and insufficiency as an approach for marketing on its own. In business the entrepreneurs have different pricing goals for their products mainly covering basic costs Kenneth E. That is, their products are priced higher than current market value or higher than what their competitors offer. The company can also develop delivery and collection services to its clients as a way of embracing increased expansion in the industry. Its main objective is to maintain its global leadership in the production and distribution of the soft drinks.

Next

15 Inspiring Marketing Mix Examples To Help You Create Yours

marketing mix example essays

It consists of the services, along with the physical product itself. Question them as to whether or not they are satisfied with the product and its quality and if they would like any further support. Electronic Thermo Cover needs to be placed in all major coffee and tea shops across the country in ample quantities. Different organisations use different approaches to reaching their consumers. When external factors and issues are not incorporated, the marketing strategy remains too simple and is not aligned with the corporate strategy.

Next

The Marketing Mix: Price, Case Study Example

marketing mix example essays

Further, relying on the marketing mix for a mass market may lead marketers to constantly deal with only the data from surveys and statistics, without directly encountering and interacting with the customers. What discounts should be proposed to customers, or to other particular segments of your market? Marketing in different domains, such as services and relationship marketing, in an online context should also be further investigated. It will then contend that this approach is in some ways flawed, and may sometimes be not applicable to the contemporary marketing environment due to the dramatic changes and movements in the market. Product is the physical entity that people sell or buy. All DoorDash orders are made either from the mobile app or website. New York: Butterworth- Heinemann. Google Marketing Mix Example Google, a subsidiary of Alphabet Inc, is a tech company most commonly known for its search engine, which bears the same name.

Next

Marketing Mix Example Essays Free Essay Example

marketing mix example essays

Examples Of Decisions Marketing Mix Examples of Decisions Marketing Mix The main component of the marketing mix is the product. The idea behind this is: Easy access encourages sales. Red Bull Marketing Mix Example Since entering the market in 1987, Red Bull has remained the most popular energy drink brand worldwide. Customers today do not just purchase a product repetitively on impulse, rather they expect to share an experience with the product and the organization. This is what leads to a business producing the right type of service and product. KFC are located mostly in public places where there are a lot o busy roads and people shopping for example Oxford Street or Bethnal green.

Next

Free Essays About Marketing Mix

marketing mix example essays

Timing too is another important factor. The marketing mix is a vital part of marketing. Grönroos 2009 termed it relationship-orientation and stated that it requires a marketing paradigm shift. He took 5 cent royalty on every chicken sold With most of his deals sealed with only a handshake, there were 838 Kentucky Fried Chicken franchises across the United States by 1964. It is a planned mix of the controllable elements of a product'smarketing plan commonly termed as 4Ps: product, price, place, and promotion.

Next

Free Marketing Mix Essay Examples and Topic Ideas on GraduateWay

marketing mix example essays

Then comes the cost- plus pricing, this is when you calculate the average cost plus a mark up to see if they made any money on top. For example, McDonalds uses a franchising system which allows the company to operate in many different geographical locations. The marketing mix has at most been criticized for its lack of customer — centricity. In 1963 speedee was replaced by Ronald McDonald. Such innovative consumers tend to be the opinion leaders and trend-setters. Fourthly, the company also endows their customers with transport options so as to ensure they acquire their desired convenience. As presented by Constantinides 2006 , the inability to include external factors into the marketing equation is an inherent disorder of the marketing mix.

Next

Marketing Mix

marketing mix example essays

Better communication increases customer trust and reduces the number of customers lost to competition. These McDonald restaurants will often have a drive though service so customers can buy their products quickly. The strategy involved by Coca-Cola Company in this case is referred to as exclusive distribution. The idea being limited edition is to make a substantial profit in a short period of time. Safestore also implements a plan that strives to uphold a client engagement program which would ensure that they continue to offer superior standards of service to clients. Kindly be informed that all these articles and sample papers are for marketing purposes only. A marketing strategy is identified as a plan that will be pursued to account for marketing goals in a timely manner for any company.

Next

Marketing Mix Essay Example

marketing mix example essays

Technologies such as the Internet have allowed consumers to compare product features, prices, and even make instant decisions without really needing a trained salesperson to describe and sell the product. Safestore commenced its initial television ad in 2012. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. The expectation of a customized product with a unique set of desired characteristics is a constant challenge for companies and their marketers. However, the South East and London have the highest concentration of stores and this can be attributed to the population of these places.

Next

Marketing Mix Essay

marketing mix example essays

Marketing mix strategy of SME is explored and the role of objective and subjective measures of SME performance is also considered with the conceptualization of each attribute. There have been several attempts by the researchers to include extra elements in order to better accommodate specific aspects of marketing. In what kind of stored do they look for the product? The packaging is foam, plastic shaped as a box which can be opened, but now McDonalds have changed the packaging into yellow paper for some stores. More and more consumers today fall in the non-conformist group; the demand for tailor-made products is on the rise. Digital Customer Relationship Management can be used to monitor the customers through the data of registration and purchase as well as obtaining their opinion on the level of satisfaction.

Next

Marketing Mix paper

marketing mix example essays

Place, or the distribution channel, is the location where manufacturers can deliver the products to the customers. McDonalds has recently included salad and fruits to its menu as well as a playground for children. Once again, the choice of convenient distribution methods depends greatly on present circumstances. There are various attributes of a product that help in marketing. The marketing mix activity is a separate marketing activity, giving the reigns into the hands of the marketing department and giving it a sense of completion once the efforts have been made. Sample Essay 8 works cited Length: 1654 words In order for a business to be able to achieve the objectives it has set out, certain tactics are made use of.

Next