The laundry detergent market is a highly competitive and diverse industry, with a range of products available to consumers. These products include liquid detergents, powder detergents, and pods, as well as specialized detergents for specific needs such as sensitive skin or stain removal.
In terms of market share, liquid detergents are the most popular type, accounting for around 60% of the market. Powder detergents, on the other hand, make up around 20% of the market, while pods, which are a relatively new entrant to the market, make up around 15%. Specialized detergents make up the remaining 5%.
The leading brand in the laundry detergent market is Tide, which is owned by the multinational company Procter & Gamble. Tide has a significant market share, estimated at around 35%. Other major brands in the market include Gain, also owned by Procter & Gamble, and All, owned by the company Henkel. These brands hold market shares of around 15% and 10%, respectively.
In recent years, there has been a trend towards more natural and eco-friendly laundry detergents. Brands such as Seventh Generation and Method have seen an increase in market share as consumers become more aware of the impact of their purchasing decisions on the environment. However, these brands still only account for a small portion of the market, with a market share of around 5%.
Overall, the laundry detergent market is highly competitive, with a range of products available to meet the needs of different consumers. While Tide is the dominant player, other major brands such as Gain and All also have significant market share. The trend towards natural and eco-friendly products is also growing, but these products still only make up a small portion of the market.
Laundry Detergent Market Size, Share, Analysis
Global Laundry Detergents Market Analysis and Forecast by Sales Channel 7. With this information, stakeholders will be more capable of developing new strategies, which focus on market opportunities that will benefit them, making their business endeavors profitable in the process. The market will be driven by growing economies like India and China during the forecast period. The market is segmented into four categories by component, by application, by distribution channel and by region. The international brands are losing their revenue share to local players. We strive to provide our customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities.
Further, along with properties of powerful stain removers, laundry detergents are now being formulated for conditioning of clothes as well, imparting exotic fragrance to the clothes. It is expected to grow at a CAGR of 5% between 2022 to 2032. Basis Point Share BPS Analysis by Type 9. Contact Us: Market growth reports Phone : US +1 424 253 0946 UK +44 203 239 8187 Email : Web : Press Release Distributed by To view the original version on The Express Wire visit. The key brands are embarking on mergers and acquisitions and new product development are infused with the latest technology, which has less effect on both human body and clothes, where the detergents are applied. The use of liquid detergent in comparison to powder provides convenience and comfort to the consumer.
With rising globalization, vendors face new challenges such as a lack of uniformity in rules and regulations of various government agencies. This is due to the majority of laundry product usage being done in the Asia Pacific. Y-o-Y Growth Projections by Region 8. As for the Europe Laundry Detergent landscape, Germany is projected to reach USD million by 2028. For instance, the number of washing machines in Chinese households grew by nearly 7% from 2010 to 2015. Similarly, late in America is by for created into Brazil Mexico and rest of Latin America. Covid-19 Analysis Since the very beginning of the year 2020, Covid-19 has severely impacted the whole world.
Based On the Type The laundry detergent market is divided based on types into laundry detergents fabric softeners bleach and others. This scenario and pricing analysis overall overview of the market in the forecasted region is also done. Y-o-Y Growth Projections by Type 13. However, increasing availability of counterfeit products initially sold by established brands with the rising prices is effecting the market growth and this factor has become a restraint of laundry detergents market. In addition to this, there is an increased penetration of washing machines in developing countries which further evolved and supported the market growth. Rising investment by market players to launch new organic and eco-friendly products is further expected to have a profound impact on the global market over the forecast period. Companies are moving toward strategic mergers and acquisitions to increase their international presence and gain significant share, for instance.
Scope of the Report Laundry detergent, or washing powder, is a type of detergent used for cleaning laundry. Global Laundry Care Market Scope: Product type analysis Due to growing demand, the laundry detergents product category contributed around 66% to the global market revenue for 2021. There will also be an increase in laundry product and cleaning products spending. But as the forecasted period estimates the CAGR, The conditions need to be much better. North America Laundry Detergents Market Size and Volume Forecast by Type 9.
Several countries have limited phosphates in laundry detergents, which are harmful to humans. Final Report will add the analysis of the impact of COVID-19 on this industry. This industry will see more opportunities due to the growing demand for eco-friendly and sustainable laundry care products. This is due to the growing demand for premium clothing and a 5. COVID-19 underlined the importance of household items, including washing machines, and brought them to the forefront. It also provides accurate information and cutting-edge analysis that is necessary to formulate an ideal business plan, and to define the right path for rapid growth for all involved industry players. Asia Pacific is a key region of the market and is expected witness lucrative growth over the forecast period.
Growing awareness regarding the benefits of using laundry detergent and rapid industrial advancements these progressive economies are expected to drive substantial growth in the regional market. Â Online sale of laundry detergent is also gaining popularity among customers, owing to proliferation of digital platforms at a global level. Pricing and purchase options Avail customized purchase options to meet your exact research needs. The industrial segment is expected to register lucrative growth over the forecast period on account of applicability in diverse industries such as dry cleaning, hospitals, engineering, paper, textile, rubber, and housekeeping and increased focus of manufacturers towards product development specific to the industrial segment. Y-o-Y Growth Projections by Application 13.
As per data of per capita spending of households on cleaning increased due to the promotions made, by key players. Asia Laundry Detergent Market 3. This factor is expected to trigger manufacturers to spend on research and development and the launch of innovative products. For each segment, the market sizing and forecasting have been done in value terms of USD million. Owing to the COVID-19 pandemic the demand for the industry has increased. The growing demand for organic and eco-friendly laundry care products has a significant impact on the market. The online segment is expected to register the highest growth over the forecast period owing to its growing usage.
Increasing number of hospitals and construction of new hotels globally have led to the rise in demand of laundry detergents, which has also boosted the growth of the market. In India, Hindustan Unilever Limited, a subsidiary of Unilever, has observed declining sales across its laundry detergent brands such as Rin, Surf, and Wheel. Stringent regulations regarding harmful effects on health by the usage of these products are leading to recall of this product from the market by many companies, thus may restrain the market growth during the forecast period. The rising prominence of e-commerce is expected to be the key factor driving product growth, especially among the working-class due to easy accessibility and convenience. This could limit market growth in the forecast period. The vendors in developed markets such as the U.
Laundry Detergents Market Share, Size, and Industry Analysis by 2030
However, the regional market of premium products is growing with the rise in the disposable income of the masses. Infrastructural improvements and increasing disposable income have led to significant growth in laundry care product demand in the coming years. Latin America Laundry Detergents Market Size and Volume Forecast by Type 10. The rising marketing activities by the key market players led to an increased awareness regarding the laundry detergent products such as gels, pods, and liquids among the consumers. Y-o-Y Growth Projections by Application 9. Report Conclusion Laundry Detergent Market - Competitive and Segmentation Analysis: This Laundry Detergent Market report offers detailed analysis supported by reliable statistics on sale and revenue by players for the period 2015-2023. In the next few years, the growing preference of young people for premium products will positively impact the growth of conditioners.