In his book "Kid Kustomers," Eric Schlosser explores the ways in which companies market to children and the potential effects of this marketing on children's health, well-being, and values.
One of the main arguments of the book is that children are increasingly being targeted by advertisers, who use a variety of tactics to reach them. These tactics include advertisements during children's programming, product placements in movies and television shows, and the use of child-friendly mascots and characters. In addition, companies often use social media and the internet to target children, and they may collect data on children's online activities in order to tailor their marketing efforts.
According to Schlosser, this marketing has a number of negative consequences for children. For one, it can contribute to unhealthy eating habits and obesity, as many of the products marketed to children are high in sugar, fat, and calories. It can also lead to materialism and a focus on consumerism, as children are taught to associate happiness and success with the possession of material goods. In addition, the constant stream of advertising can be overwhelming for children and may distract them from more important activities such as learning and playing.
The book also discusses the ways in which companies use psychology and research to understand children's vulnerabilities and target them effectively. For example, companies may use "pester power," in which children nag their parents to buy certain products, or they may use nostalgia and other emotional appeals to market to parents through their children.
Overall, "Kid Kustomers" presents a compelling argument that the marketing of products to children is a significant and largely unregulated industry that can have harmful effects on children. It raises important questions about the role of companies in shaping children's values and behaviors, and it suggests that greater oversight and regulation may be necessary to protect children from the potentially negative impacts of marketing.
MySocialMedia2012: The Kid Kustomers By: Eric Schlosser
It is clear that Schlosser's purpose is to change the way you consume and the way you use cash, and additionally the way you think. Overweight and obese children are diagnosed with a number of health issues such as Type 2 diabetes, Hypertension, Cholesterol. Marketing professionals are finding new ways to instill their brands upon us, and targeting different groups of people to help expand the use of their products. In this paper we look further into why children are targeted by marketers, how are children being affected through advertising. We expounded on this model in an effort to seek current data and information that affects children today. He uses multiple topics and threads to portray the negative effects of marketing to children. In Santa Clara, California there has been a banment of toys in children's meals.
Analysis Of Kid Kustomers By Eric Schlosser
The author's purpose is telling us that social media is making money by targeting kids. Also, companies use kid-attracting characters to drive their ads. As we grow older, we recognize this; children, however, do not possess the same capacity to discern this as we do — and so, their naivety is exploited by …show more content… Whether you are 5 or 55, there is always going to be some group that you will want to be a part of. Toy companies, fast food places, and retail stores are very eager to target children-maybe even a little too eager. The amount of children using their own mobile device has almost doubled in only two years. Fast food establishments such as Mcdonald's and Burger King are prime examples Analysis Of Eric Schlosser's Fast Food Nation 152 Words 1 Pages Eric Schlosser argues that marketing to children is the easiest and most strategic way to meet sales forecasts. In fact, McDonalds introduction of collectible toys not only attracted eager kids who wanted to have a full set, but it also attracted adult Fast Food and the Risk of Childhood Obesity Essay The fast food industry promotes childhood obesity by manipulating the young mind, putting them at risk for health complications such as hypertension and diabetes.
Summary Of Kid Kustomers By Eric Schlosser
At least three industry publica- tions Youth Market Alert , Selling to Kids, and Marketing to Kids yReport — cover the latest ad campaigns and market research. Studies have shown children between the ages of 6-14 years of age watch 25 hours of television per week and 20,000 commercials per year. They scrutinize the working class parents to compensate into spending more money on children for spending less time on them. On speaking about the negative impacts of advertising on children, Eric cites the cigarette and alcohol company Ads. Doing so the companies hope to create lifelong customers and increasing their profit. Etzioni contends that restaurants such as KFC, and McDonalds no matter how successful are bad jobs for kids and teens. There is an answer: adveritsing companies use cartoon characters and superheroes.
Kid Kustomers by Eric Schlosser
Especially since it is seem to have negative effects on the health of children and adults alike through massive consumption of fast food. As you read, note how Schlosser lays out the facts without appearing to editorialize how he judges without seeming to be judgmental. After children watch a commercial, they constantly nag at their parents to buy the product no matter how bad or useless it really is. In relation, he is also familiar with the marketing schemes that accompany these fast food sales and consumer sales in general. She uses statistics and her personal logos to show the reader her logic on the two parenting beliefs. When paired with sound nutrition criteria, these recommendations will help support responsible food marketing to children by addressing current loopholes in food marketing definitions and self-regulatory efforts that allow companies to market unhealthy foods and beverages to children. These kids, annoy their parents until they give in to what they want.
Eric Schlosser's Short Story 'Kid Kustomers'
She emphasizes her use of logos making it unbelievable for the reader. Digital Marketing Literature Review 3693 Words 15 Pages Childhood obesity is, according to the World Health Organisation WHO one of the most public health challenges of the 21 century, with over 42 million children under 5 estimated to be overweight WHO. Our society has trained children to surround themselves with electronic devices such as cellphones, MP3 players, gaming consoles and most importantly, television. The documentary Super Size Me is written by Morgan Spurlock a film in which he also stars as the main character. It also looks at how the more ads that a particular child might have seen affects how much they want to get when going to the store.
Kid Kustomer Eric Schlosser Analysis
An average child sees about 40,000 TV commercials each year. One may be how puberty and maturity is advertised throughout TV shows and books. The cereal are put a certain height because of the height between and adult and kids. This causes the children to become major consumers built on greed, envy, and jealousy. With even more exposure to the world, through increasing technological developments, they now have enough knowledge about the products and brands that are out there.
