Johnson & Johnson is a global healthcare company that offers a wide range of products and services to consumers, patients, and healthcare professionals. The company's target market is diverse and includes individuals of all ages, as well as healthcare providers and institutions.
One of the main segments of Johnson & Johnson's target market is consumers. This includes individuals who use the company's products for personal health and wellness, as well as for the care of their families. Johnson & Johnson offers a wide range of consumer products, including over-the-counter medications, baby care products, and personal care items such as shampoos and lotions. The company also has a strong presence in the beauty and skincare industry, with a range of products that are targeted towards both men and women.
In addition to consumers, Johnson & Johnson also targets healthcare professionals and institutions as a key part of its target market. The company provides a range of medical devices, pharmaceuticals, and diagnostic products that are used by healthcare providers in the treatment and management of various medical conditions. These products are often sold through wholesale channels, such as hospitals, clinics, and pharmacies, and are used by healthcare professionals in a variety of settings, including hospitals, outpatient clinics, and long-term care facilities.
Johnson & Johnson also has a strong focus on the aging population and offers a range of products and services that are specifically designed for older individuals. This includes products for incontinence management, joint health, and mobility, as well as products for the management of chronic conditions such as diabetes and heart disease.
Overall, Johnson & Johnson's target market is diverse and includes individuals of all ages, as well as healthcare providers and institutions. The company's products and services are designed to meet the needs of a wide range of customers and are tailored to address the unique healthcare needs of each segment of its target market.