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Bath & Body Works is a well-known retailer of personal care and home fragrance products. Founded in 1990, the company has grown to over 1,700 stores in the United States and has a strong online presence as well. In this essay, we will conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Bath & Body Works to better understand the company's current position in the market and its potential for growth.
Strengths:
Strong brand recognition: Bath & Body Works is a household name with a loyal customer base. The company's products are well-known for their high quality and appealing scents, which has helped to establish the brand as a leader in the personal care and home fragrance industry.
Wide range of products: Bath & Body Works offers a wide variety of personal care products, including body wash, lotion, and fragrance mist, as well as home fragrance products such as candles and room sprays. This diversity allows the company to appeal to a wide range of customers and meet a variety of needs.
Strong online presence: In addition to its physical stores, Bath & Body Works has a strong online presence, with a user-friendly website and active social media accounts. This allows the company to reach customers beyond its physical locations and make it easy for customers to shop online.
Weaknesses:
Dependence on mall traffic: A significant portion of Bath & Body Works' stores are located in malls, which have been struggling in recent years due to declining foot traffic. This reliance on mall traffic puts the company at risk of declining sales if mall traffic continues to decline.
Limited international presence: While Bath & Body Works has a strong presence in the United States, the company has limited international expansion compared to some of its competitors. This limits the company's potential for growth in the global market.
Opportunities:
Growing demand for natural and organic products: Consumers are increasingly seeking out natural and organic products, and Bath & Body Works has an opportunity to expand its offerings in these areas to meet this demand.
Partnerships and collaborations: Bath & Body Works could consider partnering with other brands or collaborating on limited-edition products to reach new customers and expand its product offerings.
Expansion into new markets: Bath & Body Works could consider expanding into new markets, either through physical stores or online sales, to increase its customer base and revenue.
Threats:
Competition: Bath & Body Works faces strong competition from other retailers in the personal care and home fragrance industries, both from established brands and smaller, niche companies.
Economic downturns: The personal care industry is generally considered to be recession-proof, but economic downturns could still impact Bath & Body Works' sales if consumers cut back on non-essential purchases.
Changes in consumer preferences: As with any company, Bath & Body Works is at risk of changes in consumer preferences and shifts in the market. The company will need to stay attuned to these changes and adapt its strategies accordingly.
In conclusion, Bath & Body Works is a strong company with a well-established brand and a wide range of products. However, the company's reliance on mall traffic and limited international expansion present potential weaknesses, and it will need to stay vigilant in the face of competition and shifts in consumer preferences. By capitalizing on opportunities such as expanding into natural and organic products and entering new markets, Bath & Body Works can continue to grow and succeed in the personal care and home fragrance industry.
Harvard Style Citation for Multiple Sources
Harvard Referencing: Website No Date It will be different, if you need to know how to reference a website with no date in Harvard, it happens when there is no publication date. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. Referencing ensures that writers' do honest, organized work. They are shorter than the full references in the list at the end. Book With One Author Doel, M 2012, Social work: the basics, Routledge, New York, NY. They have their own distinct structure and referencing structure.
We have collected all the experiences of What Is Harvard Referencing? Harvard Referencing: Images Finally, you will learn how to reference an image in Harvard. So let us proceed and learn more about shortened quotes and full references. Four or more authors First author's last name et al. These two words should be capitalized and centered, just like level 1 subheadings. Radio Broadcast The book show 2009, radio broadcast, ABC Radio National, Melbourne, 19 November. Harvard Style Citation for Films, DVDs and Videos Films and DVDs are used as references for students who want to learn about filmmaking. Here is an example for citing an online newspaper.
There are many things that you need to include in it. Harvard Style Citation for Patents A patent is an exclusive right given to people who want to share their invention or idea. Citation from internet sources, print publications and videos is similar in logical structure. Wrongly formatted references can make it hard for the reader to find the work and reduce their opinion of your paper. Try not to use any other elements. Available from: Elsevier books.
Example: Health and Social Care Control of Data Processing Act Northern Ireland 2016 2016 , c. Legal material papers Structure: Government Body Year Legal material title. Example: The Apprentice 2012 BBC One Television, 23 June. Second, the year of publication, article title, newspaper title. Company Profile Datamonitor 2009 Datamonitor 2009, Wesfarmers Limited Company Profile. New York, NY: Knopf Doubleday Publishing Group. Harvard University Harvard University is a private post-secondary institution in Cambridge, Massachusetts.
Budapest: Central European University Press. Harvard Style Bibliography Sometimes your professor or instructor might ask you to create a Bibliography section instead of a common Reference list. Harvard Style Citation for Podcasts Podcasts are recordings that you can download onto your phone or computer. It is important to know how to use websites for research and reference. Figure 1: Glass world 2018. Same work, different editions Paraphrasing: Despite the structural similarities between the two editions, there are still some differences in the topics covered Feldman, 2008; 2011.
If you have done everything correctly, your outline should look like the one in the template above. Harvard Style Citations: General Rules Another crucial element of Harvard style is referring to your sources inside your essay. For Special-Needs Students, Custom Furniture Out of Schoolhouse Scraps. In this tendency, it is most similar to the APA style and Author-Date Chicago, and MLA, Bluebook, and Vancouver share the same philosophy. Year Interview by First Name Last Name for Website, Date Month. The plain text of any paragraph should go on a new line after subheadings in Harvard style, be it Level-1 or Level-2 subheading.
Available at: URL Accessed: Day Month Year. It has information on all sorts of things. Other Sources Web Pages Jameson, S 2017, Protests in Portugal reached unseen scope, viewed 27 April 2018,. This comes right after the title. This way, you provide a list of used sources and get your readers familiar with them.
Book Title chapter: verse. For a book with a single author, list the name of the author followed by a comma and then the year of publication. Note: Do not forget to specify what type of thesis it is BA Thesis, MSc Thesis, PhD Thesis, etc. It is important to use shortened title because there is not too much space in any header. Harvard Citing Websites Document on World Wide Web Structure: Last Name, Initials.
Law Commission reports and consultation papers Structure: Government Body Year Legal material title. Here is an example for such video. There should be no problems, because its order is quite standard. However, when citing scientific journals or newspapers, capitalize all the main words of their titles i. Multi-volume book Structure: Last Name, Initials. Accessed: 24 November 2018.
DriftPlaybook session No description available. To cite an article, you need to know what page it starts on and how long it is. General purpose platform session cookies that are used to maintain users' state across page requests. Some universities may also require you to provide a bibliography. Both cases require you to acknowledge the use of secondary source in the work you are using for reference. It collect statistical data such as number of visit, average time spent on the website, what pages haves been read.
