Corporate social responsibility (CSR) refers to the ethical and responsible actions that a company takes to address the social and environmental impacts of its operations. CSR can include a wide range of activities, such as charitable donations, environmental protection efforts, and fair labor practices.
Fiji Water, a brand of premium bottled water, has implemented various CSR initiatives over the years. One of the main ways that Fiji Water has demonstrated its commitment to CSR is through its efforts to reduce its environmental impact. The company has implemented a number of initiatives to reduce its carbon footprint and minimize its use of plastic.
One of the key initiatives that Fiji Water has implemented is its use of recycled plastic in its bottles. The company has invested in technology to recycle plastic bottles and use the recycled material in the production of new bottles. This helps to reduce the amount of virgin plastic used in the production process and also helps to reduce waste.
In addition to its use of recycled plastic, Fiji Water has also implemented a number of measures to reduce its energy consumption and carbon emissions. The company has invested in renewable energy sources, such as solar and hydroelectric power, and has also implemented energy-efficient technologies in its bottling facilities. These efforts have helped Fiji Water to reduce its carbon emissions by over 50% in recent years.
Fiji Water has also demonstrated its commitment to CSR through its philanthropic efforts. The company has a long history of supporting charitable causes, including providing clean water and sanitation to communities in need. For example, Fiji Water has partnered with the nonprofit organization WaterAid to provide clean water and sanitation to communities in Fiji.
Overall, Fiji Water has demonstrated its commitment to CSR through a range of initiatives aimed at reducing its environmental impact and supporting charitable causes. By taking these actions, the company is able to balance its business interests with its social and environmental responsibilities.
Fiji water csr
Taking regular feedback from customers and asking them how certain features can be enhanced. Get existing customers of Fiji Water to buy more — It often involves selling accessories along with the existing products or increase the usage rate of the existing products. This case analysis traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary, Natural Waters of Viti Limited, the first company in Fiji extracting, bottling and marketing, both domestically and internationally, artesian water coming from a virgin ecosystem found on Fiji's main island of Viti Levu. Time line also provides an insight into the progressive challenges the company is facing in the case study. The next step is organizing the solution based on the requirement of the case. We have failed to release updated information since 2009 about our sustainability program and progress we have made towards goals.
(PDF) FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY — GREEN MAKEOVER OR " GREENWASHING " ? 1
The company has grown rapidly over the past decade and a half, and now exports bottled water into many countries in the world from its production plant located in the Fiji Islands. Date: February 12, 2012 To: FIJI Water and CSR From: Ryan Cashin, Corinne Johnson, and Patrick Strey Subject: Improving Corporate Social Responsibilities Introduction FIJI Water is under the gun. In response to this protest, the company launched a new promotion campaign under a slogan "every drop is green," only to be immediately accused by environmentalist groups of engaging in greenwashing activities. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals. Factors that contributed to the success of Fiji water includes skillful marketing strategy, product positioning, premium-product pricing, innovative packaging effective distribution, and image-creating publicity. If the marketing falls into a state of false advertising, it can very likely have negative backlash which would ultimately hurt the image of the company. Objectives of the Marketing Plan : There are various objectives for which Fiji Water marketing managers can make marketing plan — New product launch, repositioning of existing brand, targeting new customer segment, entering international markets etc.
Fiji water CSR Social Res. draft
Providing product care tips. In developing a better CSR, we need to focus on the responsibilities FIJI Water has to consumers, local government, and the environment. Increase usage rate is comparatively a difficult task even with a war chest of huge marketing resources. Chan Kim and Renée Mauborgne 2015 Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Jan 20, 2015 James McMaster, Jan Nowak 2018 , "FIJI Water and Corporate Social Responsibility - Green Makeover or "Greenwashing"? Published by HBR Publications. Socially responsible marketing is taking moral actions that encourage a positive impact on all the company's stakeholders, this involves the employees, community, consumers, and shareholders.
FIJI Water and Corporate Social Responsibility
In the context of great marketing success of the FIJI brand, particularly in the US market, the case focuses on how the company has responded to a number of corporate social responsibility CSR issues, including measuring and reducing its carbon footprint, responsibilities to key stakeholders, and concerns of the Fiji government with regard to taxation and transfer pricing issues. Harvard Business Case Studies Solutions - Assignment Help FIJI Water and Corporate Social Responsibility - Green Makeover or "Greenwashing"? Profitability in various segments — Some segments often have higher margins compare to another as explained in the automobile industry example above. In the past decade, society has made a significant change towards being concerned about companies that care about CSR and sustainability. Once you finished the case analysis, time line of the events and other critical details. However, it is necessary that we cooperate and work efficiently with the Fiji government. In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. It requires three steps — Segmentation Market segmentation is the process through which marketing managers at Fiji Water can divide the large market into smaller segments based on distinct needs, characteristics, or consumer behavior.
Fiji water CSR
At EMBA Pro, we believe that power of creating new markets still holds great potential for marketers in both digital world and traditional media. Service activities of Fiji Water can include — installation services, post sales maintenance, part supply, training, and product forward and backend alignment of software. Industry Structure Relative Position Porter's Framework Five Forces Value Chain The Analysis focuses on Drivers of Industry Profitability Differences in activities The Analysis explains Industry average price and cost Relative Price and Cost What is Competitive Advantage? The organization has become quickly over the previous decade and a half, and now sends out filtered water into numerous nations on the planet from its generation plant situated in the Fiji Islands. Marketing mix: Building a marketing mix based on the marketing plan objectives and limitations imposed upon it by the financial resources. Post purchase services are critical to foster loyalty among the customers. The 5 percent accounts for the average inflation rate in our largest markets. Improve customer loyalty of Fiji Water customers — Marketing efforts can be used to increase loyalty among existing customers by organizing events, and by providing post purchase information and services.
