Expansion strategy ppt. How to Create Your Geographic Expansion Strategy 2022-10-14
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An expansion strategy is a plan for growing a business by entering new markets or increasing its presence in existing markets. It is a way for companies to diversify and increase revenue streams, as well as reach new customers and tap into new sources of supply. In order to implement an effective expansion strategy, it is important for a company to thoroughly research and plan its approach, taking into account various factors such as market demand, competition, and potential challenges.
One way to present an expansion strategy is through a PowerPoint presentation. A PowerPoint presentation allows a company to visually communicate its expansion plans and objectives, as well as provide supporting data and information. A well-designed expansion strategy PowerPoint should include the following elements:
Introduction: This should provide an overview of the company's current situation and its reasons for seeking expansion. It should outline the goals and objectives of the expansion strategy, as well as the benefits it is expected to bring to the company.
Market analysis: This section should provide a detailed analysis of the target market, including its size, growth potential, and key players. It should also identify any potential challenges or risks that the company may face in entering the market.
Product or service offering: This section should describe the products or services that the company plans to offer in the new market, as well as how they will differentiate from those of competitors.
Marketing and sales strategy: This section should outline the marketing and sales strategies that the company plans to use in the new market, including any promotions or advertising campaigns. It should also discuss how the company plans to reach and engage with potential customers.
Operations and logistics: This section should detail the operational and logistical considerations that the company needs to address in order to successfully enter the new market. It should include information on production, distribution, and supply chain management.
Financial projections: This section should provide financial projections for the expansion, including projected revenue and expenses, as well as any potential risks or challenges that may impact the financial performance of the expansion.
Conclusion: This section should summarize the main points of the expansion strategy and highlight the key takeaways for the audience. It should also outline any next steps or action items that need to be taken in order to implement the expansion.
Overall, an expansion strategy PowerPoint should be a comprehensive and well-thought-out plan for a company's growth and expansion into new markets. By carefully considering all of the key factors and planning for potential challenges, a company can increase its chances of success in a new market and achieve its expansion goals.
How to Create Your Geographic Expansion Strategy
What changes or improvements are needed to enter and drive better customer value? Follow an objective process utilizing a decision matrix, an insightful fact base, and collaborative deliberation. . Then use the geographic expansion rocket ship to scale. If you want to talk about your geographic strategy with an experienced strategy coach, set up some time with. Decision-makers need to be entirely behind the final prioritized targets. Download this set now and give a contemporary twist to your presentations! Comparing Walmart and Kmart's 1988 financials tells the story graphic below. The level of research and analysis often ranges from a quick high-level scan to costly and complex geographic data and analytic models.
Any latest technological development would make their product obsolete. Prerequisite - Amazing Value Proposition If you try to scale in competitive geographies, you better have an amazing value proposition. Geographic expansion strategies can scale a company to the next level, but they can also quickly drive a company to financial distress. The focus of your business is on the current market by using the existing product line. What is the necessary funding, resources and timing? As you develop a geographic expansion plan, do it in the broader context of the overall company strategy, since it will siphon off critical resources from other potential value-driving strategies. Before considering geographic expansion, ensure you have the prerequisite of a killer value proposition and go-to-market strategy to beat out the competition in a new geography.
If you aren't winning in one geography, don't think you're going to kill the competition in another geography. By Joe Vanderstelt, Brendan Prost, Alex Tallman, and Danielle Winterberger. For instance, a shoe production factory acquires a leather company to increase its sales and customer market share. Types of Expansion strategiesExpansion through ConcentrationExpansion through integrationExpansion through diversificationExpansion through co-operationExpansion through InternationalisationExpansion through digitalisation 3. DIVERSIFICATION STRATEGIESConcentric or Related DiversificationConglomerate or Unrelated Diversification 12. ? CONCENTRIC OR RELATEDDIVERSIFICATIONWhen an organization takes up related activities within a wider industry situation, it is termed as Concentric DiversificationExample:A sewing machine manufacturer startsmanufacturing Kitchen appliances Wider Industry situation Womenas concentrated target group, Kitchenappliances as concentrated productrange etc 13. Geographic expansion can quickly take down a company as it siphons off critical resources from existing geographical battlefields to fight new battles, in new geographies, against often new competitors.
International expansion strategy PowerPoint (PPT) Presentations, International expansion strategy PPTs
According to McKinsey, 4 out of 5 attempts to enter a new market fail. Expansion through Cooperation When a company agrees with the competitor brand to perform business operations together and compete with each other simultaneously. Strategy consulting gives businesses the roadmap to move forward with expansion and growth. So, whether you have a team spend a few weeks or months creating a geo expansion strategy, build in the necessary rigor to create a robust strategy to win in the new geographies. For instance, the outlets of Apple, Samsung, Huawei, etc.
June, 2011 June, 2011. With limited resources, first, focus on creating an unbelievable value proposition and go-to-market strategy. Here you launch some new products in the existing market to increase the product line of your business. Data governance is a management of the performance of data assets and data functions. A takeover is when one company buys the other company and becomes responsible for the operations of both.
Of course, there will be supporting analysis and details, but the one-pager is critical to help align leadership, stakeholders, and the organization behind the expansion strategy. The strategic decision on which way to grow always comes down to opportunity cost, which comes down to the fundamental question, "with limited resources, what strategies and actions will create the most value? Typical analyses include: - Product Strategy Toolkit - Service Strategy Toolkit - Pricing Strategy Toolkit You should synthesize the geographic expansion plan should into a one-pager that outlines the goals, budgets, and strategic initiatives necessary to win in a new geography. VALUE PROPOSITION IMPROVEMENT PLAN What changes or improvements need to be made to products, services, and pricing to drive better customer value than competitors in new geo s? Make a quick move and download this PPT right away! The third step is to utilize a decision matrix to score and prioritize the actual target expansion geographies. Total operating profit is the same but look at the marginal economics. Data governance deals in usability, data integrity, security, accountability and availability employed in an enterprise.
Risks of DiversificationUnrelated diversification is complex and confusingDiversification demand a wide variety of skillsDecreasing commitment on the core businessOften results in lossesIncreases the administrative costs. Kmart's CEO summed it up, "We are a company in a hurry. The chairman and MD of ONGC is Mr. Our experienced designers have done all the hard work and meticulous research to design this deck and release you from the burden of creating a presentation afresh. Our layouts and well-structured content will resonate with your viewers and help them develop an in-depth understanding of the ideas explained by you. The acquisition is the buyer company, and the merger is the acquired-company.
By helena One size does not fit all One size does not fit all. Target new geographies where there are high customer, go-to-market and operational synergies. Types of Concentric DiversificationMarketingMarketing- Technology- and related related Technology-concentricconcentric relateddiversification diversification concentricdiversification 14. They also spent more on merchandise expenses, which translates to ~10% lower prices for Walmart customers vs. Questions to be answered. The goal of the business model research is to assess the competitiveness of your value proposition and go-to-market, and the necessary changes to the business model needed to compete and win against the competition in a new geography. You can leverage the power-packed set to help your viewers understand that expansion is easier said than done, pointing out all hurdles and risks that come along the way.
Vertical Integration is oftwo types, namely Backward andForward Integration- Backward Integration means goingback to the source of raw materials Example: A Thermal power company maydo coal-mining - Forward Integration implies movingcloser to the finished product example: A car spare partsmanufacturer would start manufacturingpassenger cars 11. Market Development - the firm seeks growthby targeting its existing products to new marketsegments. In practice, companies too often approach geographic expansion strategy with less rigor than the potential opportunity and risk warrant. Businesses and companies use a value chain system for integration. A joint venture is when two or more companies plan to execute their business operations jointly.
