Etisalat is a multinational telecommunications company based in the United Arab Emirates (UAE). It is one of the largest telecom companies in the Middle East, Africa, and South Asia, with operations in 18 countries across the globe. Etisalat's primary objective is to provide high-quality telecommunications services to its customers and to contribute to the economic and social development of the countries in which it operates.
One of Etisalat's main objectives is to expand its operations and increase its customer base. To achieve this, the company has invested heavily in infrastructure and technology, including the deployment of state-of-the-art networks and systems. Etisalat has also focused on offering a wide range of services to meet the diverse needs of its customers, including mobile and fixed-line phone services, broadband internet, and television.
In addition to expanding its operations, Etisalat is also committed to delivering the highest level of service to its customers. To achieve this, the company has implemented various initiatives, such as providing 24/7 customer support and investing in employee training and development. Etisalat has also established partnerships with leading technology companies to ensure that it has access to the latest and most innovative solutions.
Another key objective for Etisalat is to contribute to the economic and social development of the countries in which it operates. To do this, the company has focused on providing affordable and reliable telecommunications services to underserved communities and supporting initiatives that promote education, entrepreneurship, and innovation. Etisalat has also made efforts to minimize its environmental impact and to promote sustainable business practices.
In conclusion, Etisalat's main objectives are to expand its operations, deliver high-quality service to its customers, and contribute to the economic and social development of the countries in which it operates. Through its investments in infrastructure, technology, and employee development, as well as its partnerships and sustainability initiatives, Etisalat is well positioned to achieve these objectives and continue to be a leader in the telecommunications industry.
Marketing Plan of Etisalat
Underpinning the transformation of the telecom industry and in fact all industries is end-to-end digitisation, which influences telecom operators both internally, in terms of operating models, and externally, in terms of business models and value propositions. The executive committee is expected to take control of the business operations. The government also helped and supported the corporation to invest in the international market and today, the corporation is operating in two continents and eighteen countries. The Etisalat Academy can be conceptualizes as a noble idea by the management and a first among telecommunication industries in UAE and other parts of the world Boswell, 2003. Geographically, Etisalat seeks to improve its sales by aiming at urban and rural dwellers Cole, 2013. The firm has achieved this through formation of different business units.
Etisalat supports UAE conglomerate with its digital transformation objectives
The firm has a number of outlets which are strategically located. This was reflected by a figure of AED 3. The long-term strategy of the company requires immediate execution of digital educational platform for both teachers and students of the country through joint collaboration with the Ministry of Education; moreover, there is enough space for further digitalization of the health systems, e-governance, entertainment, and trade environment. It came to be referred by many analysts as the independent strategy Etisalat, 2011. This has rejuvenated the economy of the Arab nations. The main strategies analyzed include the product, pricing, promotion and distsribution strategies. Some of the traditional market awareness techniques that the firm has adopted include advertising, sales promotion and public relations.
Marketing strategy of Etisalat
France Telecom has a huge market share in terms of customer base and has the largest geographical coverage. Oxford: Oxford University Press. However, the implementation of several improvement programs to successfully meet the current issue is critical. Strengths and Opportunities SO Etisalat ought to maximize strengths that include continued growth, its position in the Middle East telecoms industry, enormous capital investments, enhanced customer service, and desirable growth rate. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. How to develop objectives 4. Knowledge Acquisition Secondly, the aspect of knowledge acquisition is highly important.