Etisalat objectives. Etisalat Company in the UAE Telecom Industry 2022-11-08

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Etisalat is a multinational telecommunications company based in the United Arab Emirates (UAE). It is one of the largest telecom companies in the Middle East, Africa, and South Asia, with operations in 18 countries across the globe. Etisalat's primary objective is to provide high-quality telecommunications services to its customers and to contribute to the economic and social development of the countries in which it operates.

One of Etisalat's main objectives is to expand its operations and increase its customer base. To achieve this, the company has invested heavily in infrastructure and technology, including the deployment of state-of-the-art networks and systems. Etisalat has also focused on offering a wide range of services to meet the diverse needs of its customers, including mobile and fixed-line phone services, broadband internet, and television.

In addition to expanding its operations, Etisalat is also committed to delivering the highest level of service to its customers. To achieve this, the company has implemented various initiatives, such as providing 24/7 customer support and investing in employee training and development. Etisalat has also established partnerships with leading technology companies to ensure that it has access to the latest and most innovative solutions.

Another key objective for Etisalat is to contribute to the economic and social development of the countries in which it operates. To do this, the company has focused on providing affordable and reliable telecommunications services to underserved communities and supporting initiatives that promote education, entrepreneurship, and innovation. Etisalat has also made efforts to minimize its environmental impact and to promote sustainable business practices.

In conclusion, Etisalat's main objectives are to expand its operations, deliver high-quality service to its customers, and contribute to the economic and social development of the countries in which it operates. Through its investments in infrastructure, technology, and employee development, as well as its partnerships and sustainability initiatives, Etisalat is well positioned to achieve these objectives and continue to be a leader in the telecommunications industry.

Etisalat: Strategic Management

etisalat objectives

This is how the company has been able to penetrate the world market. Our training programs span a number of areas of specialization and address a range of educational and professional backgrounds. Higher brand loyalty can decrease the marketing expenditure, increase Etisalat's ability to introduce new products successfully, erect the barriers to new players and strengthen the company's bargaining power against other channel members. The region was in dire need for a platform to expand and invest so as to realize the goals. As indicated earlier in this paper, the interests span across Africa, Asia and the Middle East among others. Its headquarters are based at Abu Dhabi. The board comprises of eleven members comprised of a chairman who is elected through the presidential decree and other seven members.


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Marketing Plan of Etisalat

etisalat objectives

Underpinning the transformation of the telecom industry and in fact all industries is end-to-end digitisation, which influences telecom operators both internally, in terms of operating models, and externally, in terms of business models and value propositions. The executive committee is expected to take control of the business operations. The government also helped and supported the corporation to invest in the international market and today, the corporation is operating in two continents and eighteen countries. The Etisalat Academy can be conceptualizes as a noble idea by the management and a first among telecommunication industries in UAE and other parts of the world Boswell, 2003. Geographically, Etisalat seeks to improve its sales by aiming at urban and rural dwellers Cole, 2013. The firm has achieved this through formation of different business units.

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Etisalat supports UAE conglomerate with its digital transformation objectives

etisalat objectives

The firm has a number of outlets which are strategically located. This was reflected by a figure of AED 3. The long-term strategy of the company requires immediate execution of digital educational platform for both teachers and students of the country through joint collaboration with the Ministry of Education; moreover, there is enough space for further digitalization of the health systems, e-governance, entertainment, and trade environment. It came to be referred by many analysts as the independent strategy Etisalat, 2011. This has rejuvenated the economy of the Arab nations. The main strategies analyzed include the product, pricing, promotion and distsribution strategies. Some of the traditional market awareness techniques that the firm has adopted include advertising, sales promotion and public relations.

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Marketing Strategy Of Etisalat

etisalat objectives

Therefore, Etisalat needs to venture into the global market by applying innovative strategies to acquire more customers. In other words, the management realized that there is a need to make the company revolve around the customer by meeting their needs as far as telecommunication is concerned. These tools have enabled the firm to create a strong relationship with its customers. The services are offered to other operators including organizations and corporations which contract Etisalat. This was a positive development.

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Etisalat Afghanistan

etisalat objectives

This is Teco Company provides the EDCH services using sophisticated data programs. In line with its telecommunication services, the firm deals with mobile communication devices such as iPhones. Additionally, the firm has incorporated the concept of product and service diversification thus meeting the diverse telecommunication needs of the customers. At the same time, specific objectives help managers determine skill development and training needs within their departments as well. The finance and purchasing functions depict influential approaches that require innovation to foster its rarity. There are various services that are offered or provided by this project.

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Marketing strategy of Etisalat

etisalat objectives

France Telecom has a huge market share in terms of customer base and has the largest geographical coverage. Oxford: Oxford University Press. However, the implementation of several improvement programs to successfully meet the current issue is critical. Strengths and Opportunities SO Etisalat ought to maximize strengths that include continued growth, its position in the Middle East telecoms industry, enormous capital investments, enhanced customer service, and desirable growth rate. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. How to develop objectives 4. Knowledge Acquisition Secondly, the aspect of knowledge acquisition is highly important.

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Mission, Vision, Goals and Objectives of Etisalat

etisalat objectives

Etisalat is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. The services are used both by mobile internet as well the web based PC applications. Here members of the committee ensure that they hire individuals of high caliber for the corporation. In 1992, El Sadat returned to his former position as a board member at Osman Group, as Managing Director of Techno Mechanic. Evaluation chart In its operations, Etisalat UAE has managed to achieve a substantial performance compared to its competitors. The main objective here is to have the issues resolved without necessarily involving the other committees.

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Etisalat Company in the UAE Telecom Industry

etisalat objectives

Last year the marine services covered over 60,000 km which is twice the coverage recorded before the establishment of the project. Figure 3: Objectives and goals. Additionally, the investment in marketing efforts is also an important process within the company under discussion. Etisalat UAE has integrated a number of pricing strategies. The services range from mobile connection to internet connection. In order to compensate for the additional value received by the customers, Etisalat UAE has adopted value-added pricing strategy.

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Etisalat Telecommunications Company Strategic Analysis

etisalat objectives

The promotional message for the product might vary with respect to no or modified product, the marketing department can opt for an identical or different message that truly depends on the nature of market or host country and on its conditions. It is a subcommittee of the board of directors. Therefore, the appropriate training program that increases knowledge acquisition skills among the employees of Etisalat will ensure that the company gains the competitive advantage steadily. The firm does not have sufficient customer care representatives to serve its customers. Thus, Etisalat should focus on gaining a competitive advantage and excellence of its services and products. This has been achieved by investing in the telecommunication industry which has recorded tremendous growth over the years.


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โ€œetisalat by e&โ€ launched as the new brand identity for Etisalat UAE

etisalat objectives

Any move by France Telecom to expand to other parts of the continent will be a challenge to Etisalat Corporation. Etisalat should increase the investment after identifying the stars in its product lines. Every area is guided by the sign mark so that the customers can avail the service efficiently. Internet business models and strategies. According to the author, the human resources factor is the most important and evident obstacle for efficient knowledge acquisition Al-Harthy 297.

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