Continental airlines flies high with its real time data warehouse. Continental Airlines Flies High with its Real 2022-11-08
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Continental Airlines was a major American airline that operated from the 1930s until its merger with United Airlines in 2010. One key factor in the company's success was its ability to effectively use real-time data to make informed business decisions.
A real-time data warehouse is a system that allows companies to store and analyze large amounts of data in real-time. This enables them to make timely, data-driven decisions that can improve efficiency, reduce costs, and increase profits. Continental Airlines was an early adopter of this technology and used it to great effect.
One area where Continental Airlines utilized real-time data was in its pricing and yield management strategy. By analyzing real-time data on ticket sales, demand for different routes, and the overall state of the market, the company was able to adjust its prices in real-time to maximize revenue. For example, if demand for a particular route was high, the company could increase prices to capture more revenue. On the other hand, if demand was low, the company could lower prices to stimulate sales and fill seats that would otherwise go empty.
Another area where Continental Airlines used real-time data was in its operations. By analyzing real-time data on factors such as weather, maintenance issues, and flight schedules, the company was able to optimize its operations and minimize delays and cancellations. This not only helped to improve the customer experience, but it also saved the company money by reducing the need for costly last-minute changes to flight plans.
Finally, Continental Airlines used real-time data to improve its marketing and loyalty programs. By analyzing customer data in real-time, the company was able to tailor its marketing efforts to specific segments of its customer base and offer personalized promotions and rewards to its most valuable customers. This helped to increase customer loyalty and retention, which in turn helped to drive revenue for the company.
Overall, Continental Airlines' use of real-time data played a significant role in the company's success. By using data to make informed business decisions, the company was able to optimize its operations, improve its marketing efforts, and increase profits. As a result, Continental Airlines was able to fly high in a highly competitive industry.
Continental airlines flying high with its data warehouse Free Essays
In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4. The single, integrated, trusted view of the business i. Financial management practices were also targeted for a significant overhaul. There are several business benefit of this technology. Question 1 What is a data warehouse? All data in the data warehouse comes from Continental Airlines operational databases which can be relational databases as well. SWOT Analysis Part of the problem is that this one issue is the same as jet fuel at all times. In the early days, having access to historical, integrated information was sufficient.
Case Study 1: Continental Airlines Flies High With Its Real
Fusce dui lectus, congue vel laoreet Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Continental is now identified as a leader in real-time BI, based on its scalable and extensible architecture, practical decisions on what data are captured in real time, strong relationships with end users, a small and highly competent data warehouse staff, sensible weighing of strategic and tactical decision support requirements, understanding of the synergies between decision support and operations, and changed business processes that use real-time data. This high level of demand creates a large obligation for data and information to be properly stored and organized. Fusce dui lectus, congue vel laoreet uscet, consectetur adipiscing elit. Bethune targeted the need to improve customer-valued performance measures by better understanding customer needs as well as customer perceptions of the value of services that were and could be offered. Continental Airlines was founded in 1934 with a single-engine aircraft located in the southwestern United States.
[Solved] Continental Airlines Flies High with Its Real
Typically, data warehouses are designed to support decision makers by using online analytical processing OLAP for the analysis of mass data by end users. Please place the order on the website to get your own originally done case solution Stolt-Nielsen Transportation Group Supplement Lehman Brothers B : Exit Jack Rivkin Clean Coal in the U. Problem s : Continental Airlines was founded in 1934, with a single-engine Lockheed aircraft in the Southwestern United States. Back in 1994, Continental was in deep financial trouble. Question 1 4 Marks Analyze the above case from the perspective of Drivers and Enablers of Big Data Analytics. So it is determined that a more complex system was used early in the past couple of years, where each department had its system to utilize the expected results.
Initially, Continental Airlines was not highly regarded because of its information technology IT and organizational culture. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dapibus efficitur laoreet. Explain why it is important for an airline to use a real-time data warehouse. Nam risus ante, dapibus a molestie consequat, ultrices ac magna.
From the very beginning, the team had created architecture to handle real-time data feeds into the warehouse, extracts of data from legacy systems into the warehouse, and tactical queries to the warehouse that required almost immediate response times. Some airline companies may choose to stick with basic airline technology. Ticket sales were hurting because performance on factors that are important to customers was dismal, including a low percentage of on-time departures, frequent baggage arrival problems, and too many customers turned away due to overbooking. In additional, information that the workforce needed to make quick decisions was simply not available. Provide some additional example beyond those discussed in the case? Therefore, by analyzing the concept, the pre-requisite activities of generating these results would be the cost savings by using an integrated system, to detect the fraud within a complex operational activities in order to save additional cost and to improve the operational efficiency by quick time management, that would allow the warehouse to meet the demand of the customers more than the expected period. Analysis Strategic Management Vision Statement Continental Airlines Inc. VRIO Analysis They were designed by Mark Robie and later worked by Jon Benioff, chief engineer for the American Airways plant, and originally built by Boeing; they then got Boeing to apply to the United States Army for a contract.
Continental Airlines: Flying High with Its Data Warehouse
The single, integrated, trusted view of the business i. Nam lacinia pulvinar tortor nec facilisis. As soon as Continental returned to profitability and ranked first in the airline industry in many performance metrics, Bethune and his management team raised the bar by escalating the vision. In order for Continental to accomplish its goals, the IT team realized the need to replace its old mainframe. During the late 1990s, most airlines were lucrative because fuel costs were relatively low and travel was at an all time high amongst flyers. It had filed for Chapter 11 bankruptcy protection twice and was heading for its third, and probably final, bankruptcy. Solution: The revival of Continental began in 1994, when Gordon Bethune became CEO and initiated the Go Forward plan, which consisted of four interrelated parts to be implemented simultaneously.
Continental Airlines Flies High With Its Real Time Data Warehouse
The web got started the spring, says Iddler. Processing queries and instigating marketing programs to its high-value customers were time-consuming and ineffective. Data is stored in a multidimensional structure as well. However, only a summary of data is transferred to the warehouse. As a result, customers have become irritated due to the lack of reasonable rates, delays, and strict rules of other airline companies. As of 2006, Continental was the fifth largest airline in the United States and the seventh largest in the world. The original plane was taken down and this was the final flight and was kept near its original wing; the rest of the aircraft was reused for a second flight in Chicago and taken to New York, where the airplane lands today.
Like advances in Information Technology have helped companies to quickly match competition. In the early system, Continental Airlines was adopting operating activities into different categories under a various system of processes. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio gue squ. Last year, after the jet engine broke, the JetBlue used a new motherboard that would move toward a display so the system could connect with its local network. As early as 1998, the airline had separate databases for As soon as Continental returned to profitability and ranked first in the airline industry in many performance metrics, Bethune and his management team raised the bar by escalating the vision. Nam risus ante, dapibus a molestie consequat, ultrices ac magna.
The data warehouse provided a variety of early, major benefits. Back in 1994, Continental was in deep financial trouble. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. However, an airline company can enhance its level of customer service and profitability based on the type of changes it needs to make. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Pellentesque dapibus efficitur laoreet.
Besides, the price of this paper starts from £ 79. As of 2006, Continental was the fifth largest airline in the United States and the seventh largest in the world. In practice, it divided its operations with the marketing systems because the latter would require more time to execute the activity as compared to the early one. What strategic advantage can Continental derive from the real-time system as opposed to a traditional information system? These differences clearly show that every industry should adopt the new system because it would allow the customers to retain and to build loyalty in order to maintain the profits under control. Common operations Premium Hierarchy Data management The Analyst Case Study: Continental Airlines Case Study: Continental Airlines Q. Nam risus ante, dapibus a molestie consequat, ultrices ac magna.
