The Coca-Cola Company is a multinational corporation that operates on a decentralized structure, with the majority of its businesses owned and operated by independent bottlers, distributors, and retailers. This organizational structure allows for flexibility and adaptability in the face of changing market conditions and consumer preferences.
At the top of the company's hierarchy is the Board of Directors, which is responsible for overseeing the overall strategy and direction of the company. The Board is comprised of a diverse group of executives, business leaders, and independent members who bring a variety of perspectives and expertise to the table.
Underneath the Board is the Executive Leadership Team, which is made up of the company's top executives and is responsible for implementing the strategy and policies set by the Board. This team includes the Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of various divisions and departments.
Below the Executive Leadership Team is the managerial structure, which consists of various levels of managers responsible for different functions within the organization. These managers include department heads, plant managers, and regional managers, among others.
The Coca-Cola Company has a matrix organizational structure, meaning that it combines elements of both functional and divisional structures. In this type of structure, employees may report to multiple managers, depending on the specific project or task they are working on. For example, a marketing employee may report to both the Marketing Manager and the Manager of the specific region in which they are located.
This matrix structure allows for collaboration and coordination across functional and regional lines, but it can also create challenges in terms of communication and decision-making. To address these challenges, the company has implemented various systems and processes for facilitating communication and collaboration across the organization.
Overall, the organizational structure of The Coca-Cola Company reflects the company's focus on adaptability and flexibility in the face of a rapidly changing business environment. By decentralizing its operations and utilizing a matrix structure, the company is able to respond quickly to changing market conditions and consumer preferences while still maintaining a strong corporate identity and culture.
Coca Cola Organizational Chart
The organizational structure for this region is shown in the figure 1 below: Figure 1: Organizational design for coca-cola headquarter Next in hierarchy is the regional structure which is a combination of centralization and localization. . Work can become inefficient as some efforts are duplicated. Theory postulates that an organization in this stage would be wise to pursue a product team or matrix structure. Lack of in depth expertise lots of different research and development teams. Its flagship product is Coca-Cola. As previously stated, The Coca-Cola Company does not produce the end product.
Utilitarians uses remuneration and rewards to control the employees. The hybrid structure of The Coca-Cola Company is ideal for its differentiation strategy. DECISION MAKING The majority of decisions made by The Coca-Cola Company are done so by using the incremental method. The structure illustrates the reporting, relationships, and chains of command within the coca-cola organization. Alternatively, you can simply click on "+" in EdrawMax Online canvas to create a diagram of your preference. The company has more than 500 brands of a variety of products including carbonated drinks, fruit juice, sports drinks, coffee, and tea.
The Coca Cola Company: Organizational Systems Design
Currently, Coca Cola provides more than 500 brands in more than 200 countries and serves 1. Coca-Cola Company central promise is its values, which are to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference. This method is beneficial but also difficult to achieve in complex and diverse organization like coca-cola. This has forced the company to become creative in the market, such as smaller cans at higher prices has caused a shift towards healthier beverage products, such as tea and flavored waters. The strong Coca-Cola brand name gives the company a great deal of bargaining power and leverage.
Even though the bottling plants are independently owned and operated, and nothing has happened legally to the bottling plants in Colombia, The Coca-Cola Company has been facing strong criticism for it in the United States. Since the organization greatly focuses on marketing, human capital is an important asset to the company as well. Because The Coca-Cola Company only operates in one domain and has over 400 products, the product team structure would be too costly and unrealistic. The blending of both types of structures seems to be ideal for the organization. It was invented in May 8, 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. Pemberton Medicine Company, a co-partnership between Dr. For this it is Important to develop a second Rung of Leadership.
The brand name recognition that the company enjoys is a powerful bargaining tool. The company has since grown globally, and today it offers over 500 brand options. Plastic manufacturing produces toxic because it composes several chemical that might endanger the living organisms in the water and can be harmful to humans and it is against the law of the Philippines if companies are not responsible with its wastes. A matrix structure would be an idea worth considering; however the organization uses divisions based on geography, not product. The strategic structural changes that the organization has gone through in recent years have created a much needed positive impact on the company.
New Coke Operating Structure and Senior Leadership
Flexibility is essential when trying to appeal to such a vast number of independent markets, however, high standardization is important to remain efficient in production. Organizational Behavior Case Analysis Of Coca-Cola Coca-Cola: Organizational Behavior Case Analysis Overview of the organization The Coca-Cola Company is an American multinational beverage corporation. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. The consumers preferred a glass labelled Diet Coke over a glass labelled Tab by 12 percent, even though the liquids in each glass were identical. The organizational structures can be used by any organization if the structure fits into the nature and the maturity of the organization.
Doe while Ed Holland became the new Vice-President. As Coca-cola is a well-established organization and operates globally, so to represent distinct divisions, the next level is created. Steve has played a key role in leading our North America operations and ensuring a smooth and successful integration of CCE. By adopting this system, the company seeks to become more democratic and the workers in a group are willing to take risks and promote shared control and mutual responsibilities. Possess a world view d. Privacy, Mass Intrusion, and the Modern Data Breach.
That's what our 2020 Vision is all about. Though the company has several challenges that it faces in its businesses, it is able to overcome them due to the organization strategies. The normative approach is mostly used in the bottling company where the different team operates as groups and report to the director within the bottling unit. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. In most cases, organizations evolve through structures when they progress through and enhance their processes and Organizational Structure Of Coca Cola Organizational Structures Functional Structure Functional structure is set up so that each portion of the organization is grouped according to its purpose. Most developing countries have more relaxed pollution requirements. Now when it comes to international companies, there is no company probably more well-known than Coca-Cola.
The Coca-Cola name even has an influence on consumer tastes. Based on your research, you can also add or remove the relevant hierarchy from the Coca-Cola org chart to prioritize the members. The boxes represent employees and their positions, and you can also include photos and contact information to make the organization structure more informative. Good leadership is responsible for growth of the organization while unplanned leadership is responsible for drift in an organization. A 22-year veteran of the Coca-Cola system, Bozer, 52, joined The Coca-Cola Company in Atlanta in 1990 as a Financial Control Manager. In Japan, the best selling soft drink is not cola, as canned tea and coffee are more popular. The Coca-Cola brand name is on the end product, regardless of who bottles it.
The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. REVENUES According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. LINE ORGANISATIONAL STRUCTURE -Line organisation has only direct,vertical …show more content… Coca made its entry in india in 1993 offering a less variety of drinks like coca cola and diet coke,but after a few years of testing coca cola became a leading company in beverages even in india and probably has the largest market share in the field of soft drinks. In Peru, the native Inca Kola has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drinks company and buy 50% of its stakes. The Company has a strong marketing team that collects world wide data and information that is very vital in the development of the company. Reward our people for taking risks and finding better ways to solve problems d.