Coca cola vs pepsi case study. Coke Vs Pepsi 2022-10-23
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Coca-Cola and Pepsi are two of the most well-known and widely consumed soft drink brands in the world. Both companies have a long history and have undergone numerous changes over the years. In this case study, we will compare and contrast the two companies, focusing on their history, marketing strategies, and overall impact on the industry and society.
Coca-Cola was founded in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia. The company quickly gained popularity and became a household name in the United States. In the early 20th century, Coca-Cola expanded internationally, opening bottling plants in several countries. Today, Coca-Cola is sold in over 200 countries and is one of the most recognized brands in the world.
Pepsi was founded in 1898 by Caleb Bradham, a pharmacist in New Bern, North Carolina. Like Coca-Cola, Pepsi also quickly gained popularity and became a major player in the soft drink industry. In the 1960s, Pepsi launched a successful marketing campaign that targeted younger consumers and focused on the concept of "Pepsi Generation," which helped the company gain market share against Coca-Cola. Today, Pepsi is sold in over 200 countries and is a leading competitor to Coca-Cola.
Both Coca-Cola and Pepsi have used various marketing strategies over the years to promote their products and differentiate themselves from their competitors. Coca-Cola has relied heavily on emotional branding, using memorable slogans and memorable marketing campaigns to connect with consumers on a personal level. The company's iconic "Santa Claus" and "Hilltop" commercials are just a few examples of Coca-Cola's successful emotional branding efforts.
Pepsi, on the other hand, has taken a more targeted approach to its marketing efforts. In addition to targeting younger consumers, the company has also targeted specific demographics, such as minorities and the LGBTQ+ community, with targeted marketing campaigns. In recent years, Pepsi has also focused on sustainability and social responsibility, using these themes in its marketing efforts to appeal to consumers who prioritize these values.
In terms of impact on the industry and society, both Coca-Cola and Pepsi have had a significant influence. Coca-Cola, in particular, has played a major role in shaping the global soft drink market and has become a symbol of American culture. However, both companies have also faced criticism for their environmental and social practices. For example, both companies have been criticized for their use of plastic bottles, which contribute to pollution and waste. In response, both companies have made efforts to reduce their environmental impact, such as using recycled materials in their packaging and increasing their use of plant-based materials.
Overall, Coca-Cola and Pepsi are two of the most well-known and influential soft drink brands in the world. While they have many similarities, such as their global reach and use of marketing strategies, they also have some notable differences, including their approach to targeting specific demographics and their focus on sustainability. Both companies have had a significant impact on the industry and society and will likely continue to be major players in the soft drink market for years to come.
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2022)
Which in turn would result in a waste of the product its self and of the already of the scarce resource. Case Description of Coca-Cola vs. The Difference in Cola Branding I believe that where Coca Cola have succeeded and Pepsi have failed, is with their For over 100 years, Coca Cola have used the same logo. A Paradox within the Time Value of Money: A Critical Thinking Exercise for Finance Students. As population is ageing it will require less tech intensive products. American Journal of Business Education, 9 2 , 83-86.
As of December 26, 2009, their operations in Venezuela comprised 7% of their cash and cash equivalents balance. The Impact of Globalization on International Finance and Accounting. According to Andrall E. Most of the decline came from a decrease in current liabilities. During this time, U. This can help Cola Pepsi in numerous decisions such as plant location, product development, and pricing strategy. Coca Cola earned earned more net income than Pepsi in absolute amounts despite having reasonably lower sales which explains its quite impressive profit margins of 22.
Compare and Contrast Pepsi and Coke Free Essay Example
These include the debt-equity ratio, debt-assets ratio, and interest coverage ratio. The sales rise took its toll on the production; therefore, Bradham suggested a new form of Pepsi in bottles. The increase may be due to success in capturing some of the market share from Coca Cola as well as introduction of new products that have been embraced by the consumers. In this assignment it's our intent to discuss the economics behind this situation. The Coca-Cola vs Pepsi-Cola and the Soft Drink Industry Calculations should be presented in Coca-Cola vs Pepsi-Cola and the Soft Drink Industry excel in such a way that the analysis and results can be distinguished to the viewers. Corporate financial reporting and analysis: Text and cases. Cola Pepsi first hand witnessed the impact of it where it has seen lower demand of its products from middle class customers in US and EU market.
Coca-Cola also uses kairos to their advantage by airing their advertisement at a great time. The internal rate of return is a tool used in investment appraisal to calculate the profitability of prospective investments. A Coca-Cola vs Pepsi-Cola and the Soft Drink Industry excel spreadsheet is the best way to present your finance case solution. Coca Cola vs Pepsi: Logo Design Case Study How can Pepsi sort it out? UK: Chapman and Hall. How you can use SWOT Analysis for Coca-Cola vs.
According to Andrall E. Profit margin, return on assets, return on equity, return on capital employed, and gross margin ratio is examples of profitability ratios. Once done it is time to hit the attach button. Analyze Strengths and Weaknesses of Cola Pepsi. Coke has used red as their main color in packing and also branding while Pepsi products are identified by their blue. What causes this is the way each product is marketed and how the business portrays itself to their target demographics. Another possibility may be an increase in administrative expenses for both Coca Cola and Pepsi as both companies may be adding more people as well as improving compensation to retain talent.
The soda formula was acquired by Asa Candler, who unified the company in 1892. Similarly, Coca Cola also outdid Pepsi in other profitability ratios such as ROA and ROE though the lead was less impressive than that in profit margins. According to Andrall E. The gender composition of labor market is a good indicator of disposal income of household, priorities of the households, and related needs. Political environment and other factors not only impact the cost of doing business but also long term sustainability.
Pepsi might have delayed capital expenditure or decided to expand through rented assets instead of buying them outright. Calitatea, 21 179 , 40-46. Taught in the section entitled "Predicting Competitive Behavior" of the Competition and Strategy course and should be taught in conjunction with Note on the U. As a result, it is clear that neuromarketing analysis help marketing experts to improve their knowledge about the customers and their behavioural attitudes and improve the overall marketing performances of their companies in several ways through the information obtained from these studies. According to Andrall E. Pepsi — Difference Wiki.
For example Trump not standing by US commitments created an environment of uncertainty. Hindustan Coca-Cola Beverages Pvt. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. Introduction The carbonated soft drinks' CSD's sector is dominated by three major players: Coke is dominant company of the soft drink industry and boasts a global market share of around 44%, followed by PepsiCo at about 31%, and Cadbury Schweppes at 14. Pepsi Over time there has been many businesses that have mirrored each other, whether it is vehicles, electronics, or clothing. Also profiles industry developments, including the Pepsi Challenge, the reformulation of Coca-Cola, and the consolidation of the bottler network. Coca-Cola has made almost double the cash and cash equivalent than PepsiCo.
One of these subjects that was influenced by Coca-Cola was the U. The company tightly deals with Corporate Social Responsibility, thus, has a high level of commitment to this principle. For this step, tools like SWOT analysis, Porter's five forces analysis for Coca-Cola vs Pepsi-Cola and the Soft Drink Industry, etc. Social Factors that Impact- Coca-Cola vs. In 2010, Pepsi launched a project in the U. Coca-Cola vs Pepsi-Cola and the Soft Drink Industry calculations for projected cash flows and growth rates are taken under consideration to come up with the value of firm and value of equity.