Coca cola india case study pdf. (PDF) PEPSI AND COCA COLA 2022-10-30
Coca cola india case study pdf
Coca-Cola is a global brand and one of the most well-known and recognized companies in the world. The brand has a long and storied history, with roots dating back to the late 19th century. Today, Coca-Cola is present in over 200 countries and territories around the world, and it is a leading player in the global beverage industry.
In India, Coca-Cola has a significant presence and has been operating in the country for over 100 years. However, the company has faced a number of challenges and controversies in the Indian market, including issues related to environmental sustainability, water usage, and labor practices. In this case study, we will examine some of the key challenges and controversies that Coca-Cola has faced in India, and we will explore how the company has responded to these challenges.
One of the key challenges that Coca-Cola has faced in India is related to environmental sustainability. In particular, the company has faced criticism for the way in which it manages its waste and the impact that its operations have on local water sources. For example, there have been concerns about the high levels of waste generated by the company's bottling plants, as well as the impact that this waste has on local ecosystems and communities.
In response to these concerns, Coca-Cola has implemented a number of initiatives to reduce its environmental impact in India. For example, the company has introduced recycling programs at its bottling plants, as well as initiatives to reduce water usage and improve water quality. In addition, Coca-Cola has also invested in research and development to develop more sustainable packaging solutions, such as biodegradable plastics and recycled materials.
Another challenge that Coca-Cola has faced in India is related to labor practices. The company has been criticized for its treatment of workers at its bottling plants, with some alleging that the company has violated labor laws and engaged in practices such as forced labor and child labor. In response to these allegations, Coca-Cola has implemented a number of initiatives to improve its labor practices in India, including establishing a system for resolving labor disputes and implementing programs to promote worker health and safety.
Despite these challenges, Coca-Cola has continued to be successful in the Indian market. The company has a strong brand presence in the country and has a wide range of products that are popular with consumers. However, it is clear that Coca-Cola still has work to do in order to address the concerns and controversies that it has faced in India. By implementing sustainable practices and working to improve its labor practices, Coca-Cola can continue to be a successful and responsible corporate citizen in India.
Coca Cola Case Study: An Analysis Of Organizational Behavior
The corporation urged its customers to share a coke with a friend with the same name. The integration had resulted in the major issues for the development of the facilities and implying the management of the works for enduring the continuation of the facilities. Pepsi use CSR as a tool to gain emotional empathy and bring about a positive response towards their product. Indonesian Journal of Applied Business and Economic Research, vol. They carry out their campaigns and post videos for all their audiences worldwide.
I think, that is the reason why the staffs that were unable to perform well were easily demotivated. It is true that Sri Lanka is one of the densely populated area in South Asia. Proper working environment: The management failed to create the proper working environment that can encourage or motivate the employees to give their best performance Jones and Comfort, 2018, pp-43. Their headquarters is situated in Atlanta Georgia, USA. Moreover, the billions of stakeholders that work in the company could lose their employment if the company continued with unethical acts.
Case study coca cola india pdf
This campaign succeeded because the corporation returned to its roots by bringing people together and fostering friendship. Like other country like Australia, UK and many more the company did not have proper training facility for their employees. Question 2: Suggest some possible remedies through which the company can overcome such situation? It means the company has faced an acute loss of around 5. These pesticides, according to research could result in cancer, birth defects, and even damage to nervous as well as immune system of the body. Such diverse types of warning were being issued on the company for its discriminatory practices on the employees.
[PDF] Challenges and Solutions: A Case Study of Coca
As a result, they could not develop their skill in order to improve their performance. The EEC standard was 0. Another reason it worked was that labelling the bottles with names gave them a personal touch. Share your thoughts in the comments section below. In addition, the management did not take any measure in order to increase the efficiency of their workers. It comprised of ingredients like DDT and Malathion, which are highly toxic and can result in the destruction of human bodies.
Coca Cola India Case Study .pdf
Feedback sharing: The HR of the team leader did not pay proper attention on sharing the feedback with the staffs of the. Here are some things marketers can learn from Coca-Cola: 1. Customers needed to interact with the machines in various amusing and unusual ways to receive a free Coke, such as embracing a machine in Singapore, dancing to K-pop in South Korea, and singing a Christmas carol in Sweden. The information management would also ensure the successful completion of the works. Until 1905, the soft drink Access to case studies expires six months after purchase date.
(PDF) PEPSI AND COCA COLA
The Share a Coke commercial campaign was launched in India in 11 Indian languages. The name Coca-Cola was coined by Frank M. By making these snackable videos, they can get a wider audience. In Diversity within Diversity Management: Types of Diversity in Organizations pp. The alignment would also ensure the completion of the works. With the advent of digital marketing, Coca-Cola has not shunned away and has brought its A-game to this platform. Case Study of a TNC: Coca Cola About Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.
The company is facing a downtrend regarding its brand value. Students must submit an evaluation of the Coca-Cola Company with the valuation method of residual income and how it correlates with discounted cash flows. The literature survey revealed astounding facts as how to position brand in a typical market like India. On August 5, 2003, Coca-Cola India was attacked by The Center forScience and Environment CSE , an activist group of engineers, scientists, journalists andenvironmentalists in India, for unsafe products, said to contain pesticide residues which surpassed globalstandards. This will eventually result in higher employment and lives of many people would be saved if the substances used were not injurious to health. In addition, Coca-Cola Company can use its resources in the development of community by contributing in environmentally sustainable practices. It urged teenagers to identify and value true friendships and avoid cruelty.
As a result, the employees failed to understand that their improvement was closely related to the success of the company Jones and Comfort, 2018. Coca Cola Tarun GHAWANA India , João P. Participation is really low, with only a few thousand likes on average. As a result, the employee showed less interest in order to enhance their performance. The initiative began in Australia and New Zealand in 2011, using 250 of the most popular millennial names to promote items to specific consumers and raise brand awareness internationally.
Motivation: I think motivation is one of the factors that are responsible for the shortage of the staffs inside the organization. Their website and other marketing materials are consistent with their brand and consistently promote their product. However, the use of the effective strategies can result in the cohesive and effective development of the plan for easing the operations of the Coca Cola. A local pharmacist, Dr John Stith Pemberton, carried the elegant bottle of Coca-Cola in the streets of Atlanta selling the delicious and refreshing drink to an average of nine people daily. Introduction Coca-Cola is the leading brand of the world in soft drink category. Here is one of the ads from their series with Amir Khan Download Coca Cola Case Study PDF Conclusion As you can see, Coca-Cola has made inroads into the internet realm to market its products and brand.