A chicken rice shop is a type of restaurant that specializes in serving chicken rice, a popular dish in many parts of the world. The dish consists of steamed white rice that is cooked with chicken broth and often served with a side of chicken. The chicken is typically poached or boiled and then served either as a whole bird or as slices.
The menu at a chicken rice shop can vary, but it is typically focused on offering a variety of chicken rice dishes. Some chicken rice shops may offer a range of chicken cuts, such as leg, breast, or wing, while others may only offer one or two options. In addition to chicken rice, many chicken rice shops also offer a selection of side dishes, such as soups, salads, and vegetables.
One popular variation of chicken rice is Hainanese chicken rice, which originates from Hainan, China. This dish is made with poached chicken that is served with ginger and scallion sauce, and the rice is cooked with chicken fat and broth to give it a rich, flavorful taste. Another popular variation is Thai chicken rice, which is served with a spicy chili sauce and a side of cucumber and tomato slices.
In addition to traditional chicken rice dishes, many chicken rice shops also offer creative twists on the classic dish. For example, some shops may offer grilled or roast chicken rice, which is made with roasted or grilled chicken instead of poached or boiled. Others may offer chicken rice bowls or wraps, which are served with a variety of toppings such as avocado, salsa, or cheese.
Overall, the menu at a chicken rice shop is likely to feature a variety of delicious and satisfying chicken rice dishes, as well as a range of sides and other options to choose from. Whether you are in the mood for a classic chicken rice dish or something more creative and modern, you are sure to find something to suit your tastes at a chicken rice shop.
The Chicken Rice Shop Menu & Price List (Update 2022)
Demographic segmentation We can be divided into 3 groups, which correspond with different needs and wants Children under 12 and Teenager under 20 They easily attracted by the appearance of product or sometimes only brand of the company. Vietnamese tend to gather in big cities such as Hanoi capital or Ho Chi Minh city. Besides, in Viet nam, there are more restaurant which famous about chicken meal such as Manh Hoach chicken, Walking chicken. According to employment laws in Vietnam, employers have right to require a wage that suitable with amount of working hour. Once customer enjoy products of TCRS, they can compare quality of their foods with other products of other companies. In the fast food areas, they need to face with KFC, Lotteria and BBQ which have become a famous brand in Viet nam.
Menu Chicken Rice Shop 2022 (Update Price List & Pict)
Therefore, TCRS should encourage their marketing activities in every mass media. They do not accustom to use rice as fast food. The best solution for this problem is to segment market into two groups: high income and low income. The quality of the products needs to raise first and they try to bring to customer the best services and hoping them can be loyal buyer. Therefore, marketers should identify the needs and wants of customers to encourage and satisfy their interest. With the successful growth of TCRS in their domestic markets, they plan to spread the culture of the Malaysian way of life into the Indonesia market 2007, followed by Australia, Singapore and other Asian countries such as Philippine, Taiwan.
The Chicken Rice Shop Menu Price List Malaysia (December 2022)
However, they need to face with high interest rate and high inflation which can affect to the price of goods and their cash flow. So, a fitting plan in order to solve this problem should be considered by TCRS. In Vietnam, some famous brands always build up their shops in crowded venues such as Vincom centre. TCRS should apply some advertising to confirm the quality of their products. TECHNOLOGICAL In work, TCRS can have better products with higher quality, because of useful modern technology, which help TCRS save many time and money and also their staff can work easily.
The Chicken Rice Shop Fast Food Restaurants Free Essay Example
In my opinion, with the bureaucracy in Vietnam, a foreign company can meet loads of difficult even punishment if they not obey to the Vietnamese protecting intellectual property. In addition, TCRS may be interested in a new customer object that is the couple. In order to get this thing, product of TCRS need to satisfy two principles. The suggestions below are the points out a potential market which TCRS should focus on. Normally, customer will be vigilant the products when they hear about TCRS in the first time. If TCRS want to do business in Vietnam market, they need to investigate how customers and their business partners feel about their products and services.
If TCRS want this always happen, they should have a suitable post purchase campaign, try as much as possible to keep loyal customer. In order to exist for a long time, companies and organizations must concentrate on long-term profit. However, TCRS need to care more about the taste of food because Vietnamese customers are always like to enjoy the gourmet which has family-flavour. Business to business Business market differs from consumer market in some aspects. In the Northern and Southern, for example Ha Noi and Ho Chi Minh city, the facilities are quite modern, especially in some new high building or centre mall. In Vietnam, chicken dishes are very popular including family meals, fast food and restaurant and with the tradition of Vietnamese people, they like to group up and dine together. Segmentation criteria in different markets There are many ways for TCRS to segment Vietnam market.
For instance, TCRS can do some promotions such as free samples. Therefore, the competitions among suppliers are hard. TCRS diasaskan oleh Puan Gaik Wong dan anak perempuannya, Wong Kah Lin. Besides, in religion, TCRS does not need pay too much attention because some religions which exists in Vietnam do not have too many rules about eating unlike Muslim in Malaysia and of course the monks in Buddhist would not choose TCRS because they do not eat meat. First are those foods had to be suitable with Vietnamese flavour and guarantee about the quality. Post purchase Last but not least, post purchase evaluation is a very important stage that decides the loyalty of customer for a company.
