The Burroughs Wellcome case is a well-known example of the ethical dilemmas that can arise in the pharmaceutical industry. The case involves the pricing of the AIDS drug AZT, which was developed by the pharmaceutical company Burroughs Wellcome (now part of GlaxoSmithKline). When AZT was first introduced in the late 1980s, it was the only drug available to treat HIV/AIDS, and as such, Burroughs Wellcome was able to charge a high price for it.
At the time, HIV/AIDS was a largely stigmatized disease, and many people who were infected with HIV were unable to afford the high cost of AZT. This led to criticism of Burroughs Wellcome's pricing strategy, with some accusing the company of taking advantage of the desperate situation of HIV/AIDS patients in order to maximize profits.
In response to this criticism, Burroughs Wellcome defended its pricing of AZT by arguing that the high cost of the drug was necessary in order to fund the research and development of new drugs. The company also argued that it had to recoup the costs of bringing the drug to market, which included the expenses of clinical trials and regulatory approval.
Despite these arguments, the high price of AZT continued to be a source of controversy and criticism. In an effort to address these concerns, Burroughs Wellcome implemented a number of programs to make the drug more affordable for those who needed it. These included providing the drug at a reduced cost to certain patient groups, such as low-income individuals and those without insurance, and establishing a program to donate the drug to developing countries.
Overall, the Burroughs Wellcome case illustrates the difficult ethical decisions that can arise in the pharmaceutical industry. On the one hand, companies have a responsibility to fund the research and development of new drugs, which requires a certain level of profitability. On the other hand, there is also a moral obligation to ensure that life-saving medications are accessible to those who need them, regardless of their ability to pay. Finding the right balance between these competing considerations can be challenging, and it is an issue that continues to be debated today.
Case Study : Burroughs Wellcome And Their Drug Retrovir
These forces are used to measure competition intensity and profitability of an industry and market. This is shown through a proper implementation framework. After having a clear idea of what is defined in the case, we deliver it to the reader. The international expansion of Business must be focused on market capturing of establishing nations by growth, attracting more consumers through customer's commitment. After introduction, problem statement is defined. In the next four months Samuel Broder at the NCI and his laboratory tested the drug and showed, for the first time, that it slowed the growth of the AIDS virus in the test tube. In competitors with other business, with an intention of keeping its trust over clients as Business Company has gained more trusted by customers.
Burroughs Wellcome and AZT (C) [10 Steps] Case Study Analysis & Solution
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NIH MAY SEEK TO VOID FIRM'S PATENT ON AZT
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Burroughs Wellcome
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