British airways strategy and objectives 2016. British Airways Business Strategy and Competitive Advantage 2022-10-31
British airways strategy and objectives 2016
British Airways is a major international airline based in the United Kingdom. It is a founding member of the Oneworld alliance and operates flights to more than 400 destinations around the world. In 2016, the company faced several challenges, including increased competition, fluctuating fuel prices, and economic uncertainty. In response, British Airways developed a strategic plan to address these challenges and achieve its long-term objectives.
One of the main goals of British Airways' strategy in 2016 was to improve customer satisfaction and loyalty. To achieve this, the company focused on enhancing the in-flight experience for passengers, including offering a wider range of inflight entertainment options and introducing new cabin interiors on some of its aircraft. British Airways also invested in technology to improve the check-in process and make it more convenient for passengers to book and manage their flights online.
Another key objective for British Airways in 2016 was to increase efficiency and reduce costs. To achieve this, the company implemented a number of initiatives, including streamlining its operations, modernizing its fleet, and investing in new technology to improve maintenance and repair processes. British Airways also sought to reduce its environmental impact by investing in more fuel-efficient aircraft and implementing sustainable practices in its operations.
In addition to improving customer satisfaction and reducing costs, British Airways also focused on expanding its global reach in 2016. To achieve this, the company entered into partnerships with other airlines and formed new codeshare agreements, which allowed it to offer a wider range of destinations to its customers. British Airways also sought to strengthen its presence in key markets such as the United States and China, where it faced intense competition from other carriers.
Overall, British Airways' strategy in 2016 was focused on addressing the challenges it faced and achieving its long-term objectives. By improving the customer experience, increasing efficiency, and expanding its global reach, the company aimed to remain competitive in an increasingly challenging market.
Strategic management of British Airways
Human Resource Activities HR activities determine the ability of an organization to take benefit from the human assets and use their competence as a means of gaining a stronger position in the market. However, the local airlines tend to face the threat from alternate means of traveling to a moderate level, while the international airlines are not significantly effected due to substitute options for traveling. British Airways can use its human resources as a means of gaining competitive edge, but the rival firms can employ workers with similar level of abilities and creativity, thus reducing the effectiveness of this resource as a Non-substitutable advantage. Clarity is important so that the mission statement is understood by all relevant stakeholders of British Airways Company. The Strategic Planning Model is as follows: A brilliant strategic plan that is conceived in a realistic way might be ineffective for the reason that of ineffective implementation. Support Activities Company infrastructure The infrastructure of BA serves as a strength for the organization as it enables the management and employees to carry out the operations in an effective manner.
Strategic and SWOT Analysis of British Airways
BA was greatly affected by the economic collapse in 2008 which affected it marginally in terms of revenue generated. Similar to other airlines, British Airways has been propelled to include the carbon emission reducing technology and implement the environment friendly business operations to indicate the support for the preservation of the environment. It is however not a fool proof method and is realistically impossible for BA to focus only on one aspect described above. Components of the vision statement 1. The organizational structure and processes will need to be changed to match with the business strategy. This has allowed them to expand their reach beyond the UK and has helped mitigate sovereign failure risk.
British Airways Business Strategy and Competitive Advantage
For example, the African market is a new and emerging subsector of the airline industry that could offer profitable returns for the airline. Moreover the internal environment of the company constitutes a part of the discussion. BA is managing its operations through the large scale fleet comprising of numerous models of Airbus, Boeing and Embraer aircrafts to run the scheduled flights in the domestic and international arena catering to the needs of travelers in 400 different regions British Airways, n. Organizational behaviour in a global context. British Airways official carrier for London Olympic Games 6 February, 2008.
The Goals and Objectives of British Airways
British Airways, Technology, 2011 Environmental: BA takes care of environment seriously and in this regard as BA recognizes that in providing the economically and socially vital service of air transport they have an impact on planet and that is why in 1992 we became the first airline to report our environmental performance. In addition, the airline industry has witnessed the mergers and strategic alliances between airlines to strengthen their position in the market. The suitability of this strategy is supported by an article authored by Good Growth Market 2016 , which shows that BA has achieved tremendous market growth through the implementation of its technology strategy. The alliances it has formed need to be used as a means of asserting the business level strategy. The opposite is also true because it allows customers who value comfort to get the luxurious services they want as well. How does British Airways manage to achieve its promised offering? Easy to understand The goals should be fairly simple and should be easily understood by all employees of British Airways.
British Airways Marketing Strategy
Strategic planning helps an organization provide a direction to implement and achieve its objectives both in the short and the long run. Providing the best services to the passengers As a leading name in the business, British Airways focuses is on providing the best services to the passengers. Differentiation strategy involves the need for BA to differentiate its services and products in a way that they are unique and is able to achieve the target market share on its own or by staving off the products and services of the competitor by being non imitable and unique. Introducing public relations: theory and practice. To move towards success, British Airways follows its mission and vision, the company actively focuses on its core values and strengthens its workforce.
Business Strategy of British Airways (300 Words)
The second strategy that is applied in the TOWS matrix is to consider the weaknesses of the company with the opportunities and threats of BA. Aligning identity and strategy: Corporate branding at British Airways in the late 20th century. The mission statement for British Airways, therefore, identifies the ethical grounds through which the company systematically works to deliver its offering. Social The changes occurring in population trends carry implications for the airline industry. .
So what is the Marketing Strategy of British Airways? Airline marketing and management. Moreover, the report contains analyses of British Airways leadership and organizational structure and marketing strategy and discusses the issues of corporate social responsibility. This is important as only when employees are clear about what the goals are, their importance, and the urgency of achieving them will they be able to relate with them and work towards achieving them. However, demand patterns and other segments make it easy to operate the business. BA Better World Flying is magic — connecting us to our world and bringing people, places and communities closer together. However the organization has been facing issues in the domain of management of its resources as evident from the conflict between the management and employees at BA Milmo, 2009. This situation creates a positive force for British Airways as there is a low threat of new entrants.
Mission, Vision, Goals and Objectives of British Airways
Schneider and De Meyer, 1991 Mintzberg and Waters 1985 assert that in order to realize a strategy the initial phase of strategy formulation should be error free, otherwise the strategy would not be executed in a befitting manner. The Wall Street Journal. Analysis of the Internal Environment The analysis of internal environment of a company can be carried out using the tools of resource based view and value chain analysis. Supported by about 45,000 employees, it is also one of the leading airlines in Europe and a member of the One World Alliance Cooper 2018; British Airways PLC 2018. With the advent of BA, the Heathrow airport also saw enlargement, the most important expansion being in 2008 when Queen Elizabeth II opened the fifth terminal. Customer well-being British Airways is all about satisfying their customers and ensuring their well-being during the flight. The organizational objectives are important in shaping resource allocation within British Airways as well as in determining the policies, schedules and processes that are implemented in British Airways.
Measurable Objectives at British Airways are also measurable. Furthermore, the evaluation of the effect of these changes can be used to understand any flaws and changes can be made in the strategy to address those weaknesses in the company strategy. Moreover, there are some legal issues being faced by BA, which depict the way the laws influence the company operations. Another way through which the political factors influence British Airways is the degree of control a government has on different markets and the mechanisms adopted by the governmental institutions to intervene in the business operations. Order custom essay Strategic management of British Airways with free plagiarism report SECTION 1- EXTERNAL ANALYSIS 1.
British Airways mission and vision statement analysis
In order to meet the increasing older population and their traveling needs, the company needs to offer training to the staff to be capable of handling the elderly passengers in an effective manner. Overall, the company stands a good chance of increasing its international appeal by focusing more on its e-commerce strategy. The types of plans are long, medium and short term plans to make them work and effectively put into practice the organizational strategies Mintzberg et al 2005. Write about your experiences and thoughts in the comments below. However, the cancellation of flights and low number of baggage handling personnel resulted in mismanagement of the customers and their baggage Butterick, 2011. Consequently, it is a central pillar of its operations.