Authoritarian theory of mass communication. Authoritarian Theory 2022-10-26
Authoritarian theory of mass communication
The authoritarian theory of mass communication posits that the media plays a powerful role in shaping and controlling the beliefs, attitudes, and behaviors of individuals within a society. According to this theory, the media serves as a tool for those in positions of power to disseminate their ideologies and agendas, while simultaneously suppressing alternative viewpoints.
One key aspect of the authoritarian theory is the idea of media manipulation. Those in control of the media can use various techniques, such as selective reporting, biased language, and propaganda, to present a biased or distorted view of reality. This can be used to influence public opinion and shape the way people think about certain issues.
Another aspect of the authoritarian theory is the idea of media censorship. Governments and other powerful entities may censor or suppress information that goes against their interests or agendas. This can be done through direct censorship, such as banning certain publications or shutting down media outlets, or through more subtle methods, such as denying access to information or intimidating journalists.
The authoritarian theory also emphasizes the role of media concentration in shaping public discourse. When a few powerful media companies control a large portion of the media landscape, they have the ability to shape the narrative and set the agenda for public discourse. This can limit the diversity of viewpoints and perspectives that are available to the public, as well as limit the ability of individuals to access and seek out alternative viewpoints.
Critics of the authoritarian theory argue that it paints a overly pessimistic view of the media's role in society. They point to the role that the media can play in holding those in power accountable and providing a platform for marginalized voices. They also argue that the media landscape has become more diverse and decentralized in recent years, with the rise of alternative media sources and social media platforms.
Overall, the authoritarian theory of mass communication highlights the power of the media to shape public discourse and influence individuals' beliefs, attitudes, and behaviors. While it is important to recognize the potential for media manipulation and censorship, it is also important to acknowledge the ways in which the media can serve as a force for positive change in society.
What is the authoritarian theory?
It is a mass media is influenced and overpowered by power and authority in the nations. Each of these theories are based on a particular political system or economic scenario. But during those days the argumentation was based on oration and logic. Especially, it reflects the system of social control whereby the relations of individuals and institutions are adjusted. Media is a mirror of the society. It asserts that the three participants depend on one another for information and to accomplish their objectives. Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats.
Authoritarian Theory of Mass Communication
The tasks of the press is to make a code of conduct and follow it, to develop a standard in journalism, to make journalism better, to protect journalists and to have penalties if any journalist violates the code of conduct. Media is the watchdog of all the activities which happen in the society. Like emphasizing violence in programs heavy TV viewer perceives the world as a more violent place. With Primetime Propaganda, the syndicated columnist and bestselling author of Brainwashed, Porn Generation, and Project President tells the shocking true story of how the most powerful medium of mass communication in human history became a vehicle for spreading the radical agenda of the left side of the political spectrum. What are the chief characteristics of authoritarian government? The Social Responsibility Theory, which they claim should replace the Free Press Theory, has its origin in the United States of America.
This illustrates the connection between agenda setting and gatekeeping because one person or group can affect the messages that are conveyed to the audience. Why does media act as a mirror to the society? Why are all forms of communication under the control of authoritarians? Theory states that the marginalized and underdeveloped societies develop in the same phase with that of other developed countries by providing proper support. Why do mass communication theories matter? Therefore, it is also known as the normative theory of mass communication. In some other cases, the censorship helps to protect the rulers and authorities from sensitive issues. So it assumes powerful media effects leading to the hypodermic needle or magic bullet approach.
Four Theories of the Press: Authoritarian vs. Libertarian
The authoritarian theory explains that the government authority directly controls the communication outlets. In government, authoritarianism denotes any political system that concentrates power in the hands of a leader or a small elite that is not constitutionally responsible to the body of the people. The authorities control media by providing rights and license to some media and not to some. It asserts that someone can interact with a specific kind of media in an effort to improve their mood. Authoritarians are necessary to control the media to protect and prevent the people from the national threats through any form communication information or news. Government mobilizes media to serve national goals in economicand social development. For professionals working in related fields like journalism, marketing, or broadcasting, mass communication theories may be applicable.
What are the principle of authoritarian theory?
There are many kinds of censorship like political censorship, military censorship, religious censorship, economic censorship, etc. It is used to increase the power of the rulers. The four theories are: The Authoritarian Theory, The Libertarian Theory, Soviet-Communist Theory, and Social-Responsibility Theory. However, some countries in Latin America, Africa, the Middle East, and Asia still operate under this system. What is meant by authoritarianism? The authorities have all rights to permit any media and control it by providing license to the media and make certain censorship. Thus, the theory is justified by saying that state is greater than individual rights where state controls the media, especially in the time of emergencies like wars and conflicts.
The media can serve as a source of reinforcement for a person, according to this theory. Gatekeeping theory Gatekeeping theory is a facet of agenda setting theory. What are the four theories of the press? According to agenda setting theory, news organizations have an impact on how the public perceives the news, prioritizes stories, and reacts to the media. The theory assumes that popular will should prevail over the power of the state. The whole part of Western Europe used this approach to control the middle class from starting a revolution after printing press was started. What is the authoritarian theory of the press? Authoritarianism, principle of blind submission to authority, as opposed to individual freedom of thought and action. In Social Responsibility Theory, the press is taken to be for the people and society.
Theories Of Mass Communication
For instance, someone who had a difficult day might decide to watch a comedy film in an effort to improve their disposition or mood generally. Mass media creates pictures of the world in our minds; framing is also termed as a second level agenda setting. Often it called as western theories of mass media. Theory seeks to explain the uses to which people put mass communication. Media is often controlled by way of pre-censorship in this type of system. This concurred with the work of British academician Thomas Hobbes 1588-1679 who argued that the power of maintaining order was sovereign, and that individual objects were to be ignored. Thus, the theory is justified by saying that state is greater than individual rights where.
Different Media Theories Used in Mass Communication
Milton in Aeropagitica 1644 , referred to it as a self-righting process if free expression is permitted. What is the libertarian theory of the press? Theory seeks to explain the effects of mass communication on society, audiences and people. Media must remain subordinate to the authorities in authoritarian theory. If any media violate the government policies against license, then the authority has all right to cancel the license and revoke it. . This theory promoted zealous obedience to a hierarchical superior and reliance on threat and punishment to those who did not respect authority.