Advertisement analysis essays are a common assignment in college marketing classes. These essays require students to critically analyze an advertisement and its effectiveness in promoting a product or service. In this essay, we will take a closer look at a sample advertisement and identify the various elements that contribute to its effectiveness.
The advertisement we will be analyzing is a television commercial for a popular brand of laundry detergent. The ad features a woman who is struggling to remove a stain from her child's shirt using a generic, store-brand detergent. She becomes frustrated and decides to switch to the brand being advertised, which removes the stain easily on the first try.
One of the first things that stands out in this ad is the use of a relatable character. The woman struggling to remove the stain is someone that many viewers can identify with, as most people have likely experienced the frustration of trying to remove a stubborn stain. By using a relatable character, the ad effectively establishes a connection with the audience and draws them in.
The ad also effectively uses visual imagery to convey its message. The close-up shots of the stain on the shirt and the woman's frustrated expression create a sense of drama and build anticipation for the moment when the brand being advertised successfully removes the stain. This visual imagery effectively captures the attention of the audience and keeps them engaged in the ad.
Another element that contributes to the effectiveness of this ad is the use of music. The background music is upbeat and energetic, which helps to create a positive and uplifting mood. This helps to reinforce the message that the brand being advertised is a superior choice for removing stains and making laundry easier.
The ad also uses strong language and clear messaging to convey its message. The tagline "stain-fighting power that really works" is repeated throughout the ad, and is accompanied by visual imagery of the brand being advertised successfully removing the stain. This clear and concise messaging leaves no room for doubt about the product's effectiveness, and helps to drive home the main message of the ad.
Overall, this ad is a well-crafted and effective piece of marketing. It uses a relatable character, strong visual imagery, upbeat music, and clear messaging to effectively promote its product and convince the audience to choose it over competitors. It is a great example of how effective advertising can be in persuading consumers to make a purchase.
