About sunsilk. Brand Analysis Sunsilk: Shampoo Essay Example 2022-11-08
Sunsilk is a brand of hair care products that was first introduced in the 1950s by Unilever, a multinational consumer goods company. The brand is known for its wide range of hair care products, including shampoos, conditioners, and styling products, that are designed to nourish and protect the hair.
One of the key features of Sunsilk products is their use of natural ingredients. The brand's shampoos and conditioners contain a blend of nourishing ingredients such as vitamins, minerals, and natural oils that help to strengthen and repair the hair. In addition, Sunsilk products are formulated with special technologies, such as its "Hair Insurance" formula, which helps to protect the hair from damage caused by heat styling and environmental stressors.
Sunsilk has a long history of marketing to women and is known for its use of celebrity endorsements. Throughout the years, the brand has featured a number of famous faces, including international supermodels and pop stars, in its advertising campaigns. This has helped to further establish Sunsilk as a trusted and respected brand in the hair care industry.
In addition to its extensive range of hair care products, Sunsilk also offers a number of styling products, such as hairspray, mousse, and gel, to help women achieve a range of different looks. These products are designed to provide strong hold and long-lasting hold, while also nourishing and protecting the hair.
Overall, Sunsilk is a well-established and respected brand in the hair care industry. Its use of natural ingredients and special technologies helps to nourish and protect the hair, while its wide range of products allows women to achieve a range of different looks. Its celebrity endorsements and long history of marketing to women have also helped to make it a trusted and respected brand among consumers.
Sunsilk Ad Model Name, Cast, Know About Sunsilk Shine Shampoo Ad, Where Is It Made? Ad Girl Photos & Video
From 1947 to date, Unilever has become institutionalized for the role it plays in the marketing of consumer goods in Malaysia. With a huge variety of haircare products, Sunsilk is a brand to reckon with. Sunsilk also contains several other ingredients. And we want to be beautiful when we do that, don't we? Additional products for styling, repairing and building are also available to help a person get the best looking and healthiest hair Frizz Research Paper 655 Words 3 Pages Below are some natural ingredients to look for in your natural hair products. In 1960, Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin — designed to help keep the scalp free from infection.
Comprehensive SWOT Analysis of Sunsilk + Infographics
Adaptable: Another fact which we can refer in Sunsilk is different pack size and new formulas are easily accepted by the consumers. This company consists of pharmaceutical and consumer packaged goods. Sunsilk was also available in such tubes. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand ambassadors of Sunsilklead to excellent branding and advertising 6. Every second is an opportunity to live life to the fullest. Branding decisions The first branding decision is whether to develop a brand name for a product. Since its very inception the brand was a best seller.
Sunsilk: Latest News & Videos, Photos about Sunsilk
Thus, we recommend them to produce a bigger size of bottle which contains 1000ml amount of shampoo so that it can be used by a lot of people such as a big family. Hair offers the daily ability to transform mood, if not whole appearances, without any main cost or investment by making you feel great about the way you look. There are different distributors for different areas. There are 8 types of Sunsilk shampoo. Meaningful: Every consumer has a clear meaning towards Sunsilk.
This research project was done to explain which factors are more relevant than the other in customer preference for a shampoo for their hygienic purposes. Sunsilk is a popular brand of shampoo produced by United Kingdom-based multinational company Unilever. Brand Analysis Sunsilk: Shampoo Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. Differentiated marketing strategy is a strategy in which an organization targets two or more segments by developing a marketing mix for each segment. Last but not least, Unilever Company also will give extra amount of shampoo to consumers if they buy Sunsilk often where the promotion will last for 1 or 2 months. Sunsilk shampoo has targeted consumers market that age between 16 to 40 years old is more innovative.
Sunsilk A Hair Care Brand Marketing Essay
This is where Sunsilk comes in. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. In essence, it has created a very strong network in Asia, the Middle East, and Latin America, also capturing the markets by selling its products on e-commerce platforms, websites, and social media platforms. We are given the true advertising to our customers and the product can buy at every state in Malaysia. Availability Sunsilk is available in over 60 countries worldwide. In more recent years the medical community, as well as simply concerned citizens have brought to light the dangers of these sunscreens and the more harm than actual good they may actually cause, since a good chunk of the population seems to remain oblivious.
· Participative management style · Very good distribution network all over India, in all major and small cities. Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. It targets for damage and weakened hair as well. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful.
Brand Analysis Sunsilk: Shampoo Essay Example
This shampoo is especially designed for oily hair type that looks flat and greasy due to the excess of moisture. Sunsilk is one of the hair care product in the personal care brand. Analyze the future prospects of Sunsilk brand in India and explore strategies that the company can adopt. Level of product and services The most basic level is the core customer value. As a result, it offers a diverse selection of products, primarily Shampoos, and Hair Conditioners, to cater to the various demands of different hair types.
About — SunSilk
Conclusion Sunsilk shampoo has offered 7 types of functions of hair shampoo that satisfy certain women in Malaysia that who have different hair problems. By using this strategy Sunsilk naturally becomes the hair care expert in the world. In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s. Every shampoo and hair care product has been updated. A brand can take many forms, which including a name, sign, symbol, colour combination and slogan as well. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.
For example, shampoos with natural ingredients, 2-in-1 shampoos and hair loss treatment shampoos are posing threats to standard shampoos. Those are Sunsilk Stunning Black Shine black , Sunsilk Damaged Hair Reconstruction orange , Sunsilk Lively Clean and Fresh light green , Sunsilk Strong and Sleek green , Sunsilk Straight Perfection silver , Sunsilk Silky Smooth and Manageable pink , Sunsilk Anti-Dandruff Solution blue , and Sunsilk Hair Fall Solution gold. It has also launched an online campaign for the all-girls community named Gangs of Girls to create awareness among the target audience. The products of sunsilk are available in about 69 countries. Honey is also an emollient softens hair and a humectant pulls moisture into hair which makes it a powerful tool in keeping hair hydrated and moisturized and making hair manageable.
Sunsilk SWOT Analysis, Competitors & USP
Most of the people in Asian countries also knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. An economy size shampoo bottle was introduced for Sunsilk in 1974. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. The company that leads the shampoo market in India is Hindustan Unilever Limited. They distributor contribute to the promotion of Sunsilk by word of mouth. These distributors are given clear instructions regarding to the selection of the retailer and to ensure that the retailers know about the significant characterizes of the product. In 1993, Sunsilk launched a new range of shampoos and conditioners.